BXP - January/February 2018 - 31

CONFERENCE AGENDA
AT-A-GLANCE
MONDAY, FEBRUARY 26
PRE-CONFERENCE EVENTS
7:30 AM - 3:00 PM

THE D EVENT

9:00 AM - 2:30 PM

THE CXO SUMMIT

9:30 AM - 3:00 PM

THE STRATEGIC DESIGN FIRM LEADERSHIP SUMMIT

10:00 AM - 2:00 PM SUPPLIER WORKSHOP

BXP LIVE! CONFERENCE
3:00 PM - 4:20 PM

OPENING KEYNOTE SPEAKER - DR. DAVID PARISI

4:20 PM - 5:00 PM

LEVERAGING SYNERGIES BETWEEN PHYSICAL & DIGITAL MARKETING

5:00PM - 6:00 PM

BRAND EXPERIENCE INNOVATION ZONE GUIDED TOURS + COCKTAIL HOUR

6:00 PM - 7:30 PM

BXP LIVE! WELCOME RECEPTION

TUESDAY, FEBRUARY 27
7:30 AM - 9:00 AM

BREAKFAST ROUNDTABLE HACKATHONS

9:00 AM - 10:20 AM KEYNOTE: HOW TO PITCH YOUR SHAREHOLDERS LIKE THE MEDIA
10:20 AM - 11:00 AM BREAKOUT A: MARKETING IN FAST-CHANGING CATEGORIES
10:20 AM - 11:00 AM BREAKOUT B: MARKETING AND BRANDING IMPLICATIONS OF
BLURRING BORDERS BETWEEN DIGITAL AND PHYSICAL
11:00 AM - 11:15 AM

MORNING NETWORKING BREAK

11:15 AM - 12:00 PM

BREAKOUT A: REFRESHING AND STRENGTHENING A HIGH-VALUE BRAND

11:15 AM - 12:00 PM

BREAKOUT B: BUILDING A SUCCESSFUL OMNI-CHANNEL EXPERIENCE

12:00 PM - 12:45 PM SOFT IS THE NEW STRONG: HOW CREATIVES CAN BECOME THE CRITICAL FORCE
THAT LEADS TO BUSINESS SUCCESS
12:45 PM - 1:45 PM

NETWORKING LUNCH

2:00 PM - 5:00 PM

OFF-SITE NETWORKING EXCURSIONS

6:00 PM - 7:00 PM

BRAND EXPERIENCE INNOVATION ZONE GUIDED TOURS + COCKTAIL HOUR

7:00 PM - 9:00 PM

CELEBRATION OF DESIGN DINNER & AWARDS GALA

WEDNESDAY, FEBRUARY 28
7:30 AM - 9:00 AM

BREAKFAST ROUNDTABLE HACKATHONS

9:00 AM - 10:20 AM KEYNOTE: DELIVERING WORLD CLASS ROI PERFORMANCE FROM YOUR MARKETING PROGRAMS
10:20 AM - 11:00 AM CONFERENCE SESSION TBA
11:00 AM - 11:45 AM WHY YOUR BRAND NEEDS A SOCIAL MANIFESTO
11:45 AM - 12:30 PM CIRCULAR ECONOMY: USING HOLISTIC DESIGN
TO BRING INTENTIONALITY TO PRODUCT DEVELOPMENT
12:30 PM - 2:00 PM

CLOSING AWARDS LUNCHEON + MENTORING PANEL DISCUSSION

FOR MORE DETAILS AND TO MEET THE SPEAKERS VISIT BXPLIVE.COM


http://www.BXPLIVE.COM

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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