BXP - January/February 2018 - 37

37

Kristi Miroballi, founder and creative design
director, and MiKe PerKins of design oPer ations
THE FIRM

Designtology
www.designtology.us
Designtology applies a mix of conceptual creativity, inno-

and brand initiative ; researching products, brand needs and

vative thinking and expert design execution while thinking

competitors; and learning the current trends and consumer

outside the box. Bringing more than 20 years of solid design

demographics. Design includes a commitment to iterative

experience with exposure to brand strategy, logo develop-

design with revise, review and tweak cycles. Create aims to

ment, packaging, print and digital advertising, and website

create a brand that is strong and stands out from the rest,

design in the marketing, B2B and consumer retail industries,

display how a client's brand will look as a whole campaign-

the firm offers innovative creativity along with design devel-

from on the shelf, in ads, point of sale to online and mobile,

opment and the execution of projects from initial concept

and more. Innovate leverages the strengths of the creative

through final art completion.

process for product development and utilizing the firms unconventional creativity.

The firm was chosen for its wide range of branding design
capabilities, including naming, logos and line looks, consumer

IN ACTION

and retail packaging, consumer and trade marketing, print

Designtology created the package and brand look for Abso-

and digital advertising, in addition to skills in Web design and

lutely You, a new, innovative game for Cadaco Toys, but also

development.

be involved in the product development for its interactive
DVD game for tween girls. Players get to learn about their

THE PROCESS

friend's goals, aspirations and styles in this cool guessing

A 4-step process with distinctive research, design, creation

game. The firm collaborated with the video production com-

and innovation stages: Dive (In), Design, Create and Innovate.

pany on the fun on-screen graphics, provided its opinion on
the character art and colors plus thought of the brand name,

Dive (In) involves listening to clients' desires, expectations

created the packaging design and much more.

BXPMagAzine.com


http://www.designtology.us http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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