BXP - January/February 2018 - 38

38

THE FIRM

MBN Creative
www.mbncreative.com
Fresh, innovative, and out-of-the-

an updated design. Once final approvals are given, the firm

box thinking are what clients seek

moves forward into production.

from a design firm. Since 1990,
MBN Creative, located in beautiful

DELIVERY From concept to creation to delivery, the brand's

Southern California, has met those

final product is conveyed in any file format desired-via

needs by specializing in forward-

e-mail, online, or printed.

thinking and creative solutions.
Owning a distinct brand sets a
company apart, and with more
than 30 years of agency and client

Hector Garcia,
Founder and br and
Guardian, Mbn
creative

side experience, Hector Garcia
(founder and brand guardian)
leads the MBN Creative team and

guides its clients in discovering their unique voices within this
cluttered marketplace.
When walking store aisles, whether C-store, grocery or big
box, shoppers engage with brands or packages designed by
MBN Creative-from the No. 1 products in their categories to
those from more conservative Fortune 100 brands as well as
IN ACTION

new-to-market brands.

For this project, MBN Creative was tasked with a rebrand of a
THE PROCESS

third-generation distiller's luxury artisanal tequila blend, The

MBN Creative believes in delivering only the highest quality

Bad Stuff Tequila, called The Holy Grail of Tequilas.

artwork and most effective package designs. The firm says it
thrives in taking clients' big ideas and mixing them with its col-

Working closely with owner and master distiller Felipe So-

laborative "think tank" to produce amazingly effective results.

to-Mares, MBN Creative stayed true to his company values of
working with the environment through green and sustainable

CONSULTATION At tableside or via virtual meeting, the firm

methods. This product required great care and attention to

gets to know its clients and discovers the brilliance of their

detail to accurately represent the one-of-a-kind tequila inside.

projects. During this consultation, a collaborative discussion

Hot stamping, printing on handmade paper from recycled

starts with the client's unique voice and explores vision, project

agave plant residue make this project one of the most distinc-

objectives, timing and budget.

tive and rewarding in recent times. Produced and printed in
Mexico, managing this project required collaboration between

DESIGN PROCESS Next, MBN Creative listens carefully be-

two countries.

cause the firm believes a well-designed package is more than
a pretty picture. It's about clear, concise communication and

The project took one year's time from initial engagement

engagement with a brand's audience. After its initial research,

to actualization. MBN Creative redesigned the bottle label,

the firm provides concepts to not only embrace a brand

created a new hang tag, box, website and marketing materials,

direction, but to provoke thought that the brand may not have

ensuring consistency amongst all touchpoints.

considered.
The work resonated, and the design by MBN Creative for The
THE ARTWORK After full rounds of discussion, the MBN

Bad Stuff Extra Añejo Tequila was featured in swag bags for

Creative design team then refines the artwork and provides

the 2018 Golden Globes. 

JAN/FEB 2018

|

B r an d E x p e r i en c e


http://www.mbncreative.com

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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