BXP - January/February 2018 - 40

A D V E R T O R I A L

Cog Redefines an Industry.
Rapid, cost-effective, and production-feasible prototyping
is bringing products to market quicker.
What do you think of when you hear the word "cog?" Perhaps you think
of something that is on the edge of a wheel, or you envision one very
integral part of a particular process.
This is how Cog, a consumer packaging and merchandising development and prototyping company, views itself, said David Lukshus, chief
operating officer and executive vice president of business development
and customer relations for the Cincinnati- based company. He considers
Cog to be a key resource within the Design-to-Print supply chain that
ultimately helps brands get to market faster, smarter and at less cost.
Cog works directly with brand marketers, design organizations, printing
companies, and substrate and finishes developers. Customers include
Kao Brands, Procter & Gamble, Landor, LPK, Constantia Flexibles, MultiColor Corp., and ITW Foils.
"We understand the pain points of the key stakeholders in the
Design-to-Print supply chain. Cog follows a philosophy of being 'geared
for you.' We don't replace any player in the process but act, instead, as a
collaborative partner at all points. Like a cog, we help drive innovation

Using our Direct Object Printing capabilities, Cog can produce iterative prototypes that simulate a wide range of mass-production printing methods at
a reasonable cost.

through the critical development and actualization
phases, so design development and actualization

strate developer or even the pre-press firm can ben-

3. Cut down on limited-value overhead

run more efficiently, with greater cost savings, and

efit from the expertise of the prototyping company.

Another way to improve packaging outcomes is for

with superior design outcomes," Lukshus said.
Christopher Che, the company's president and

brands to choose forward-thinking and efficient

2. Create production-feasible prototypes

partners. Generally, prototype companies are

chief executive officer, added: "We are a uniquely

All too often in our industry, prototypes are gener-

highly leveraged, with lots of facilities, equipment,

complementary component in this engine, and we

ated and approved without full understanding of

and personnel. They will sometimes pursue other

are attempting to change outdated processes and

how the design will produce in mass market. They

streams of revenue outside their core expertise just

behavior."

look beautiful and the content may be intricately

to help pay for overhead costs.

Here are some steps to help brands get to

designed, but, when it comes time for mass pro-

Why is this really necessary? Cog is designed

market faster, in the ever-competitive industry of

duction, the design firm and their client learn from

to be a collaborative and efficient partner. Instead of

packaging and prototype design, according to Mark

the printing company that they cannot be printed

an enormous facility, we work from micro sites. Our

Lackey, Cog's executive vice president of process

in the current format. Then, it's back to the drawing

designers team directly with our customers, rather

excellence:

board with less time and budget to reach in-store.

than going through account managers or project

1. Bring prototyping to the table earlier

innovation in the process, so there can be more

as site managers, direct their teams to function

Traditionally, packaging prototyping has been

integration of feasible production methods, materi-

efficiently as a hybrid of design and production, and

brought in at the end of the design cycle. But, by

als, and finishes into the ideation and early design

are in direct daily contact with our clients.

prototyping 2D and 3D designs earlier and through-

phases. That allows a viable prototype to actually be

out the design process, timelines and costs can be

produced. Cog, complements both the 2D and 3D

change in behavior in our industry. We're poised

reduced significantly. We call this "iterative proto-

aspects of packaging and merchandising devel-

to drive that change, one winning packaging and

typing," because we're providing our customers a

opment, including verifying proposed structures,

merchandising design initiative at a time.

wider range of possibilities while reducing time and

addressing the relationship between inks and

cost up to 30%.

substrates, exploring attractive finishes, and even

At Cog, we believe collaboration leads to

And, prototype firms can be made a part of

simulating finishes at time of prototyping. This

the process early on through several avenues. The

helps avoid issues later in the printing process and

design team, a printer/converter, a materials/sub-

accelerate speed-to-market.

managers as middlemen. Our lead designers, acting

Again, all of these suggestions involve a



Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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