BXP - January/February 2018 - 43

BXP: What sets 121 apart?
FRANCISCO:
We are a global branding agency that does volume rather than one-off projects. We execute dozens of creative assets for CPGs on a month-to-month basis. We
help them achieve cost efficiency. Through our speed and the quality of our work, we can accomplish their goals at half the allotted budget. Fast turnaround and
volume saves money. And that's 121's reason for being.

BXP: So, you're actually a fully staffed production shop.
FRANCISCO:
Absolutely. We're not trying to unseat the giant agencies. Our mission is to do a great job on their day-to-day work. We're a turnkey implementation agency. 121
can turn around a new campaign so rapidly, it enhances the CPG's ability to compete. We train our people to brand globally and Customer Service at 121 is best
in class. In fact, 121 actually means 1-to-1, because we have such close contact with our clients. They can work directly
with our people. We cover a wealth of disciplines. We have staff in Mexico and the U.S. that includes both
junior and senior level designers, copywriters, videographers, developers, social media and SEO/
SEM specialists as well as experienced account managers.

"WE'RE A TURNKEY IMPLEMENTATION
AGENCY. 121 CAN TURN AROUND A NEW
CAMPAIGN SO RAPIDLY, IT ENHANCES THE
CPG'S ABILITY TO COMPETE."

BXP: Do you have assignments that call for more creative direction than simply execution?
FRANCISCO:
Yes, we do. Our work with Lysol is a case in point. They approached us to design mock-ups for a product aimed at millennials. They had already reviewed designs
from other agencies and were not happy. With our knowledge of this demographic, we knew that millennials prefer products that are easy to use on the go. They
respond to contemporary design and bold colors. When it comes to home goods, millennials prefer brands they know; in fact, they are deeply loyal consumers.
So, it was important that our design maintained brand recognition while giving the familiar name a hip, fresh look. In the end, 121 struck the perfect balance
between the "Bright Tomorrow" campaign message, and the iconic brand. Our proposal won the business and generated enormous success for Lysol. Our work
won recognition in Transform Award Magazine. We were able to turn around this critical assignment in record speed. Over 100 million consumers experienced the
new line at Wal-Mart's across the country-take out's.

BXP: Since your value proposition is around speed, what is 121's approach to social media?
FRANCISCO:
A brand is always growing and evolving. Social media is the perfect platform for that. That's why we don't think of our work as a social media strategy; rather we
have a name for what we do. We call it Day-to-Day Social Branding. It's a series of everyday efforts and constant
growing goals that emanate from the brand's core. So what if we didn't create that brand
architecture. We're the best at translating it quickly across the social media universe
every day. Why every day? Because that's how fast the marketing world is changing.
Consider the facts. Pew Research reveals that 59% of Instagrammers are on the platform
daily, and 35% check their feed three times a day. They share 95 million images and
videos every day. The intensely personal nature of social media aligns perfectly with the
121 brand - it really stands for "one-to-one." We're one-to-one with our clients and
one-to-one with the instantaneous digital world.

FOR MORE ON 121, VISIT:
http://www.121corp.com/


http://www.121corp.com/

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
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BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
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BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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