BXP - January/February 2018 - 50

THE DEBATE

50

that disruption, with all its benefits, require

you don't have to shop for four hours to find

them to be nimble and accept risk. It's the

your perfect shirt. You can spend more quality

ability to take risks that allow you to grow.

time with your family, instead.

Why would a successful business leader

We all have a limited amount of time in our

choose to take on the risk of disruptive

lives. We are all going to die, so spending time

innovation?

doing the things we love with the people we

Successful business leaders understand risk

love is critical. You might love your job, but

and reward. You're not a leader if you don't

what if you could do your job faster so you can

take risks.

spend more time doing the things that your
family loves? A product that gives you that

It's not about taking risks for the sake of tak-

ability will be successful.

ing risks, either. It's calculated risk that needs
to be embraced-an understanding that there

And what if that tool can also help you do

can be failure but having a vision to navigate

your job better? Machine learning can and will

through those challenges and the bravery

further our ability to save people time, at home

to go regardless. Leaders who embrace
this mindset often deliver even bigger, even
grander results than they expected.
Then there's the risk of becoming stagnant.
Doing the same thing over and over again
doesn't deliver growth in life or business.
What products or services are ripe for
innovation?
Time is a very valuable asset in our lives. The
ability to give people time back into their lives
through products and services is a market
that's ripe. We've already seen products that
return time to people earn success, such as mobile, which puts nearly everything you need in
your hands through services such as Amazon,
which makes the shopping process quicker.
Making necessary tasks more efficient can potentially make them more enjoyable. Gone are
the days when buying a shirt meant going to
a mall and searching the stores' inventory by
visiting each shop from one end of the shopping center to the other. You can buy what
you need from Amazon or other Web com-

It's not about
taking risks
for the sake of
taking risks,
either. It's
calculated risk
that needs to
be embraced-an
understanding
that there can
be failure but
having a vision
to navigate
through those
challenges and
the bravery
to go regardless.

and at work. Having worked with IBM for the
last five years and being really connected to
technologies that were able to use machine
learning and artificial intelligence, I've seen
how these technologies will become a tool for
people and not their replacements.
It's amazing to think of a future that leverages
the power to search larger data sets to understand patterns-a future in which a doctor can
diagnose a condition more quickly because
machine learning and artificial intelligence will
be able to read billions of records in the time
that it takes a human to read one newspaper
and when the entire medical community can
leverage machine learning to be instantly
up-to-date on all the latest medical advancements.
Other technologies such as virtual reality are
set to disrupt industries such as travel. What if
technology can help people see the wonders of
the world, even if their health requires them to
stay in a nursing home. Imagine being able to
walk the streets of Paris without ever boarding
a plane.

merce stores, or you can search the stores'
collections prior to actually visiting them. Now,

JAN/FEB 2018

|

BRAND EXPERIENCE

On the subject of destinations, there's a reason



Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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