BXP - January/February 2018 - 56

56

T h e [Brand Experience] L i s t

The [Brand Experience] List is created in partnership with

highlight the top five brands in the U.K. for some of the most

Nextatlas, which clusters and ranks the social media con-

relevant industries (fashion, health and beauty aids, travel,

tent produced by a selected worldwide community of early

and consumer electronics), according to the last 12 months'

adopters and influential insiders.

data emerging from Nextatlas sources. Every percentage
indicates the number of sources mentioning a brand in U.K.

The charts below spotlight brand research from Nextatlas

compared with the total number of sources mentioning the

and were developed by our art director Don Heyl. They

brands belonging to the same industry in U.K.

8.4

2

Top 5 Health and Beauty Brands in the U.K.*

7.8
5

5.2
4
18.34
LANCASTER

3.8
9

POLAROID

GOOGLE

APPLE

FACEBOOK

7.1
2

10.73
ESTÉE LAUDER

NETFLIX

To
Cop 5
Elensum
Bractro er
nd nic
s in s a
thend I
U.KT
.*

6.61
CLINIQUE

6.27
COTY

5.98
MAYBELLINE

Top 5
Travel Brands
in the U.K.*
23.96

ACE HOTEL
19.40

LONELY PLANET

19.00

AIRBNB
14.07

CITIZENM
MARRIOTT 5.90

*by social media
mentions within the
Nextatlas source list

About NextAtlAs

2.85

MARY
KATRANTZOU

2.99
TOPSHOP

GUCCI

3.51
BURBERRY

Top 5
Fashion
Brands in
the U.K.*

BALENCIAGA

6.33

2.52

Nextatlas forecasts trends by analyzing and interpreting data from a wide range of influential
social sources. The platform tracks hundreds of thousands of the world's most influential creative industry insiders, evaluating
their influence by looking at their network connections and how much those connections value the influencer. Robust social data, evaluated and validated in
an ongoing process, inform the predictions on emerging trends, to build a picture of the near future. As part of our partnership, Nextatlas is offering readers
of Brand Experience magazine a 10% welcome discount on the first annual subscription. To start a free trial of the research service, visit www.nextatlas.com

JAN/FEB 2018

|

B r an d E x p e r i en c e


http://www.nextatlas.com

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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