BXP - January/February 2018 - 9

9

$35 Billion
M i xe d reality h eadsets ma r ke t to s ur p a s s $ 35 b illio n b y 2 02 4
According to Global Market Insights, Inc., the mixed reality

mercialization of AR and VR devices, the prices are expected

headsets market is expected to grow at a significant rate. In its

to witness gradual decline making them affordable, thereby

report, "Mixed Reality Headsets Market Size by Technology,"

increasing the adoption rate.

Global Market Insights forecasted the mixed reality headsets
market is anticipated to surpass $35 billion U.S. by
2024 and shipments are forecasted to grow at
around 30%. The firm noted that 200 training
centers of the retail giant Walmart are
planning to incorporate the virtual reality

AR devices are expected to grow at the highest growth rate
in the mixed reality headsets market, due to its ability
to overlay information on reality. These devices are
gaining popularity due to applications across
healthcare, automotive and industrial sectors.

(VR) platform by the end of 2017 to

Smart glasses will witness high adoption

train employees. The employees will use

owing to the low costs and high degree of

Oculus Rift headsets to train on different

convenience offered, as compared to HMDs.

real-world scenarios.

The usage of these devices in day-to-day
applications is increasing gradually, with the

The rising need of retailers to inspire their
customers through augmented reality and
VR video marketing is expected to propel the

growing need to get the right information
when required, thereby driving the mixed reality
headsets market growth.

mixed reality headsets market growth. For instance,
the Oreo Wonder Vault VR campaign takes users through the

Travel and tourism is one of the growing sectors in the mixed

facility where its cookie flavors are conceived. According to

reality headsets market. The companies in the sector are

YuMe, a video advertising company, emotional attachment

attracting the potential travelers to visit the destination in

to a brand increased by 27% in a VR experience. Also, the

VR. For instance, in 2015, Marriott used a VR experience to

customer engagement duration is far higher for VR content,

teleport travelers to a top skyscraper in London or to one

which will propel the mixed reality headsets market growth

of the beaches in Hawaii. The hotel chain is also testing its

significantly.

VRoomService, in which the guests will be able to use GearVR
Beijing. Moreover, these devices are being progressively used

products are compelling the manufacturers to sell the prod-

in the industrial manufacturing processes, owing to the grow-

ucts at premium prices making them much less affordable

ing need to increase performance efficiency and reduce costs

for customers across several industries and consumers in the

in the long run. With the advent of Industry 4.0 and smart

gaming sector. However, with the increasing number of players

manufacturing, the adoption of mixed reality headsets market

entering the mixed reality headsets market and rising com-

is projected to grow rapidly.

TRI NI TY BR AND GR O UP

SH UTTE R ST OC K . C O M

to view postcards from places including Rwanda, Chile, and
Increasing technological advancements and innovations in the

BXPMAGAZINE.COM


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Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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