BXP - April 2018 - 10

10

THE SCENE

An Event to Remember
H P sh ow c ases its ev en t s ma r ke ting p r o we s s a t VIP Cus to me r E v e nt
Leveraging its marketing knowledge as one of the most

INSPIRED TALKS

well-known household brands in the world, HP delivered an

The event's opening keynote speaker, Uri Levine, founder

immersive and engaging customer event in the vibrant and

of Waze, was a nod to the area's tech heritage. One of the

lush Mediterranean city of Tel Aviv this February. The event

Tel Aviv most well-known recent success stories, Wave is a

celebrated 25 years since the installation of its first digital

mapping and directional app that uses crowdsourced infor-

press, the E-print 1000. Alon Bar-Shany, GM for HP Indigo,

mation and interactive social rewards, such as badges, to help

described the occasion as marking "25 years of earning our

commuters choose the best routes to their destination while

customers' trust and accompanying them on their path to

encouraging positive interactions with other drivers. The

incredible growth." Further noting that it was the biggest VIP

company was purchased by Google in 2013. Haaretz.com, the

event yet, with more than 700 attendees including its print

online edition of Haaretz newspaper in Israel, deemed it "the

service provider customers and the world's leading brands.

most lucrative exit in Israeli history," noting that each employee received an average of $1.2 million out of the deal.

In addition to inspirational talks and educational technology
tours, HP celebrated the region's culture, both modern day

Other speakers included leading minds from the most suc-

and far before the region was named Silicon Wadi for its simi-

cessful brands, including Gil Horsky, innovation director global
-z; HP customers, including Craig Curran,
biscuits, Mondele

larities to Silicon Valley in California.

APRIL 2018

|

BRAND EXPERIENCE


http://www.Haaretz.com

Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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