BXP - April 2018 - 15

T H E S CENE

15

chanic exposure. Different environments, e.g., a steam bath, a

"Straton" (in Hebrew, Migdal Sharshon), after the name of the

moving truck and a tub of oil, were recreated so the com-

person who founded it-the King of Sidon.

pany could demonstrate how labels printed on its HP Indigo
6900 press have enhanced resistance for better performance

In the roman period, Herod identified the city's potential and

in just about any environment. The Indigo 6900 press was

built a port city there and named the city Caesarea, in honor

also launched at the event.

of augustus Caesar who gave the territory to Herod as a gift.
Many believed Caesarea, to be the largest and most sophisti-

SubHeD: CulTural exPloraTIonS

cated artificial port in the Middle east at that time.

This year is also the 70th anniversary of Israel, and the HP
team worked in collaboration with its events partner Vision

Visitors experienced both beautifully restored ruins and care-

Productions & Tourism to ensure that attendees could experi-

fully made replicas of the city's artifacts. a tour guide took

ence Israeli culture. Following the educational portion of the

HP's guests through the ancient and immense outdoor bath

conference, HP transported guests to historical sites, includ-

house with its beautiful views of the Mediterranean Sea. The

ing a tour of Holy sites in Jerusalem. The tour of the old City

ruins also had an innovation remarkable for its time but often

started at an observation point on Mt. Scopus overlooking

taken for granted today-a lavatory complete with a water

the Judean desert. Guests descended along the Mt. of olives

system that transported waste away.

to the Gethsemane Church, where Jesus spent his last night.
They entered the old City via the Zion Gate, walked over to

arT anD reVelry

the Jewish Quarter and visited the Western Wall. They walked

arts and culture were further explored with a Purim celebra-

through the byzantine Cardo to the Church of the Holy Sepul-

tion, complete with costumes, dancing and music, including

chre, which is the site believed to be the place where Jesus

performances by bar-Shany on guitar. understanding that

was crucified, and is said also to contain the place where

many of the event's guests were flying in from other coun-

Jesus was buried (the Sepulchre). The church has been a par-

tries, HP had costume pieces and face painting available so

amount pilgrimage destination since at least the 4th century,

attendees could participate fully in this cultural celebration.

as the purported site of the resurrection of Jesus. Towards the

Michelle regev, associate partner at Vision, explains, it was

end of the tour, they walked along the Way of the Cross (Via

important to make the "HP guests feel welcome, comfort-

Dolorosa), and through the open-air markets.

able, yet excited with the new experiences they go through
by entertaining the guests and introducing them to local

other guests had a guided tour of the remains of Caesarea

culture through food, beverage and music."

Maritima, a city that experienced the heights of pomp and
glory as well as periods of regression and decline. according

Perhaps the most important part of the event planning came

to the Israel nature and Park authority, the city began life as

after the guests left the Mediterranean coast. regev ex-

a trading station on the Mediterranean Sea shore, containing

plains, "We always sit with our customer and produce lessons

a protective fort. This town was part of the line of settle-

learned for the next event-what worked well and what can

ments established by people from Tyre and Sidon along the

work better." 

coastline, down to egypt. The name of this small town was

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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