BXP - April 2018 - 27

printing within 24 hours. We offered to deliver
600 in 3 days and the remainder 3 days later.
We've found it exhilarating to embrace the
changes in our industry. A hot idea in the
hands of a good design team with knowledge
of what lights up the consumer we're trying
to reach can translate to huge wins for our
clients and for us.

Design Thinking is another topic we
are hearing about. How does that
relate to the personalization you just
spoke about?
TN: It goes hand in hand, because the idea

Example of digital
printing on foil
substrate for our craft
beer promotion.

prospects and then use what they've learned

behind design thinking is to get away from the

How do you bring the client aboard
with this kind of approach?
TN: It's all about collaboration. At FORCE, it's

old mass-produced approach and do some-

central to the way we work. We actually have

fish. It happens all the time!

thing more human and more in tune with

a mobile office. It's a fully equipped design

what's happening in the culture. The goal of

studio on wheels that allows us to work from

both design thinking and personalization is to

anywhere - our client's parking lot, a retail

engage with consumers on a more authentic

location, even a beach! The latest version is

What's the method to your madness
at FORCE?
TN: I think it's the fact that our art is in-

level. This requires a creative mindset, less

currently being modified and updated, and

formed by research. We have deep experience

hung up on traditional best practices, many

should be ready to hit the road Summer 2018.

in the areas of consumer products and in-

of which no longer work in today's immediate

This is a great tool for getting clients and de-

sights. You can't operate on gut feelings alone;

marketplace. The trick is to integrate our

signers together. And it's perfect for the shoot-

you'll make mistakes that can cost your client.

efforts; starting with the business goal and

from-the-hip approach challenger brands are

We also have access to the best tools. Clients

aligning all the elements from strategy and

known for. It's amazing how quickly problems

look to us for prototyping, knowledge of

design to personalization, manufacturing

resolve when you work face to face. In light of

adaptive design, In-store merchandising and

and the Omni-marketing channel. What does

all the pressure from retail to get products on

all the relevant channels for the consumers

your audience get? A coherent and involving

the shelf, nothing sweeps away the silos and

they're trying to engage. We show our clients

experience.

the roadblocks faster than intense collabora-

what works in other categories and how to

tion. Now that's streamlining the process!

translate an idea across brands and channels.

to swim in an ever-larger pool. And, sometimes the point is to get eaten by the bigger

For a peek inside FORCEpkg, give me a call or

Direct to consumer (DTC) is all the
rage; how does it apply to challenger
brands?
TN: DTC is the lifeblood of the up-and-comers. They recognize the financial savings of
nearly free media and its ability to target.
Think about it. A craft beer can start with a
regional campaign, test and find look-alike

come for a ride in our mobile studio.
Learn more at FORCEpkg.com


http://www.FORCEpkg.com

Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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