BXP - April 2018 - 45

45

THE SECRET "RECIPE" BEHIND

Blk. contains no coloring, dye or additives

WINNING LUXE BEVERAGE BRANDS

and is 100% natural. The fulvic minerals are

New Nextatlas business intelligence tech-

black in color so naturally change the color

nology, Nextventures, allowed us to not only

of the water. Fulvic minerals are plant matter

have a clear segmentation of the audience of

derived from millions of years ago that have

such trends but also to find the correlating

combined with fulvic acid forming rare fulvic

emerging brands. Through this scouting tool,

mineral deposits.

we were able to identify the key features of
some Exquisite luxury beverage brands:

-e sparkling caffeine water is healthy
Ávita

LEVERAGING ON NEW INGREDIENTS

hydration with an all-natural energy boost.
-e is available with different
Sparkling Ávita

A+ Water is the name of a new beverage

caffeine levels: 125 milligrams in Energy Blast,

made with artichokes. Since it is impossible

90 in Energy Boost, 45 in Energy Kick. Black

to squeeze, the vegetable is left simmering

Cherry, Raspberry Lime, Berry Kiwi and Man-

whole in order to best extract antioxidants

darin Passion Fruit flavors are also available.

and nutrients. It is a vegan, low-glycemic,

They contain zero calories, sugars or artificial

lactose free, gluten-free and cholesterol-free.

ingredients. The caffeine is obtained directly

Lemon, apple, spearmint and pandan leaves

from green coffee beans.

are added for flavor.
LEVERAGING ON ECO-FRIENDLINESS
Artichokes are a staple of the always

A "superior craft" soda, Sipp was founded

trending Mediterranean diet. This ingredient

by Beth Wilson-Parentice and now features

appeals to health conscious active audience.

an array of sparkling varietals from Ginger

In this version, either cold or hot, artichokes

Blossom to Lemon Flower. Its website offers

can easily become part of one's daily diet.

hint on food pairing and recipes for mixologists including martinis and margaritas that

HARNESSING PLANT POWER

leverage Sipp's flavors.

Happy Tree Maple Water was created by
brothers Ari & Chaim Tolwin when they

LEVERAGING THE PACKAGE

were tapping maple trees to create maple

Claiming to be "America's first and only spar-

syrup in the Catskill Mountains of New

kling water made with real, squeezed fruit,"

York. They discovered that the raw maple

Spindrift sparkling water has put a notable

sap straight from the tree tasted delicious,

stress on its packaging. Cans are chromat-

and after a little bit of research developed

ically split in half transversally focusing on

their brand that now comes in several other

the ingredients; They are clearly and imme-

combinations including fresh organic juices

diately visible and recognizable by consum-

and organic, fair-trade coffee. The beverage

ers. Bright colors connect with flavors and

contains only organic maple water and

identify the fruits, core of the brand image.

organic lemon juice.

No artificial sweeteners, no concentrate juice
and no artificial coloring. All fruit ingredients

LEVERAGING NEW INGREDIENTS

come from the United States. x

BLk. Dark Water is the result of fulvic minerals being infused with Canadian spring water.

Luigi Garella is insights manager
for Nextatlas.

BXPMAGAZINE.COM


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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