BXP - April 2018 - 51

51

A multi-pArt series looking At
mArketing And designing for
sociAlly And eco-conscious
products, services And businesses
Kory Grushka

are structured as a for-profit corporation and they give back

Partner at Works
Design Group

100% of their profits

How can a business determine if socially conscious,

Today, that is even more so. Consumers are looking at corpo-

including eco-friendly, design and development should be

rations differently now. Consumers have access to a lot more

central to its DNA?

information.

Looking back at corporations and businesses, their sole
purpose was to benefit shareholders. That's the reason they

They are also a lot more influential. One consumer today can

existed to make money for shareholders and that's it.

leverage social media to shape public awareness. Given that
consumers have this power, they are making, if not social

Around 30 years ago, things changed. Maybe it started with

responsibility-transparency in what brands and companies

Newman's Own, when two pioneers figured out that corpo-

are offering, a minimum requirement.

rations exert a lot of influence on society, the political sphere
and social consciousness. So a company could be a vehicle

Social media has created a different environment. The con-

to do good and give back. They understood that the non-

versations are more of a give and take than it was with tra-

profit world and government served that societal-change

ditional advertising. Socially conscious design, development

space, but they asked if corporations can also do good, and

and marketing can be more than just the new responsibilities

help promote wealth, public welfare and so forth. And so

of companies, they can help create positive equity with con-

Newman's Own did it. They were real pioneers because they

sumers who are really savvy about their purchasing deci-

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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