BXP - April 2018 - 56

THE DEBATE

56

S o c i a l l y C o n s c i o u s M a r ke t i n g & E c o - C o n s c i o u s D e s i g n

cially conscious initiatives to what your business
does for money. There, you can find the right
initiative for you, which might be something
as close to home as creating better human
resources policies such as more paternity and
maternity leave or more flexible types of leave,
scheduling mindfulness training and yoga into
the workday, or recognizing the amount of
hours that employees spend at work and making it a more inviting and livable environment.
Another trend, which can dovetail nicely with
the alignment trend, is impact investing. You're
seeing more and more venture capital funds
pop up that have at their purpose powering
socially conscious an eco-friendly initiatives.
One trend we haven't talked about is the growing language for socially responsible business.
We still need iconography and certifications
that all consumers know of, but I think it's a definite trend that more badges, certifications and
other proof points are popping up.
One trend that has been going on for a while
is the desire to use more eco-friendly packaging. We've seen packages made from recycled
materials such as ocean waste, and there will
always be new materials and products in that
space. Shoppers will continue to expect pack-

cern about how materials are sourced will grow

In today's
market
environment,
companies
are now
incentivized
to become
not just good
players but
become leaders
and start to
kind of occupy
a space that
used to belong
solely to
government
and
nonprofits-
working
towards the
greater good,
social welfare.

across categories.
Companies will also continue to realize that
how they treat their employees is more than an
HR issue. How you treat your employees is a
great tool for recruiting, yes, but it's becoming
a sort-of badge that companies use to demonstrate that they are holistically good for society:
'We're good to our customers; we are good to
our vendors, and we're really good to our employees." Watch for vernacular to grow on this
subject, much like with the triple bottom line.
Anything else you would like to share with
Brand Experience magazine's audience about
incorporating social responsibility into their
branding and marketing activities?
What I hope the readers takeaway is that
corporations occupy a space on a societal level
that never existed before. Companies had only
existed to make money. In today's market environment, companies are now incentivized to become not just good players but become leaders
and start to kind of occupy a space that used
to belong solely to government and nonprofits-working towards the greater good, social
welfare. Companies are powerful because they
know how to make money. Good companies
can make trillions and trillions of dollars that

aging with smaller impacts on the environment,

even a little one company's profit can match

but many influencers will start to look at how

what the whole non-profit industry is doing.

everything material from package to product is

The reason it's so important to me is because I

sourced.

actually think it's transformational for the world
if business and capitalism could be used for the

We see this all the time with food, but this con-

april 2018

|

Brand Experience

greater good. 



Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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