BXP - April 2018 - 9

THE SCENE

9

INDUSTRY BREAKDOWN OF ANA MEMBER CLIENT-SIDE CMOs
BY GENDER AND ETHNICITY
Banking and
Financial Services
88 CMOs

Food and
Beverages
77 CMOs

Technology
50 CMOs

Consumer
Packaged Goods
42 CMOs

52

47

41
25

FEMALE

MALE
Black/
AfricanAmerican

Asian

4

Sports and
Entertainment
45 CMOs

2

23

FEMALE
Asian
Hispanic/
Latin

6

MALE
Black/
AfricanAmerican

FEMALE

27

MALE

FEMALE

Hispanic/
Latin

Asian

6 3 3

27

4

2

Asian
Hispanic/
Latin

18

21

21

MALE

FEMALE

MALE

Black/
AfricanAmerican

111

Black/
AfricanAmerican
Asian

Hispanic/
Latin

3 1

6

White/
Caucasian

White/
Caucasian

White/
Caucasian

White/
Caucasian

White/
Caucasian

82

65

44

42

32

"Industry progress begins with understanding the facts

marketing imperatives. With business and brand growth

about our marketplace," ANA CEO Bob Liodice says. "For too

lacking, aligning ethnic-focused marketing with the demog-

long, we've relied on inference and innuendo rather than hard

raphy of the U.S. is critical to fundamental growth objectives.

facts and data. We've now planted a 'stake in the ground'

Nearly 70 companies from all corners of the industry have

against which we can begin to track our progress annually.

joined the ANA in this movement. AIMM brings together

But knowing these results is just the first step. We need com-

senior thought leaders from the Black/African-American, His-

plete commitment throughout our industry to create lasting

panic/Latin, Asian, LGBTQ, and general market communities

change."

to create a united blueprint for the evolution of multicultural

For the ANA, there are two major initiatives underway that
are designed to engineer greater progress in ethnic diversity
while maintaining gains made in gender diversity:

and diverse-segment marketing in the U.S.
"We want to position AIMM as a powerful voice in diversity
and multicultural and inclusive marketing," Liodice says. "We

The ANA's Alliance for Family Entertainment (AFE) has

want to engage senior marketing executives throughout the

championed the #SeeHer campaign to promote the accu-

country in this conversation. That is why it is so important to

rate portrayal of women and young girls in advertising and

have diverse leadership at the top of marketer companies."

the media. One critical goal of #SeeHer is to achieve a 20%

As part of its focus, AIMM shares multicultural marketing

improvement in women's portrayal by 2020, the 100th anni-

examples through distinctive forums; drives ROI, primarily

versary of women receiving the right to vote in the U.S. As

through audience targeting and segment relevance; provides

this campaign has spread, the effort has sparked a broader

leadership alignment and collaboration; develops unique,

movement to pursue gender equality across many fronts.

growth-focused insights through joint research and the

The #SeeHer movement counts more than 60 companies as

creation of the Multicultural Marketing Knowledge Cen-

members and is growing rapidly.

ter; creates alternative approaches to addressing industry

The ANA's Alliance for Inclusive and Multicultural Mar-

diversity; and disseminates best practices for marketing to

keting (AIMM) is working to unite the industry to elevate

multicultural and diverse demographic segments through a

diversity and increase multicultural marketing as strategic

robust communications program.

BXPMAGAZINE.COM


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Table of Contents for the Digital Edition of BXP - April 2018

Bxp - April 2018
Contents
Editor’s Letter
The Scene
Innovative Wine Accessory
Chief Experience Officer: Thirst for Improvement
Drinking in the Luxe Life
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: India
BXP - April 2018 - Intro
BXP - April 2018 - BB1
BXP - April 2018 - BB2
BXP - April 2018 - CT1
BXP - April 2018 - CT2
BXP - April 2018 - Bxp - April 2018
BXP - April 2018 - Cover2
BXP - April 2018 - 1
BXP - April 2018 - Contents
BXP - April 2018 - 3
BXP - April 2018 - 4
BXP - April 2018 - 5
BXP - April 2018 - Editor’s Letter
BXP - April 2018 - 7
BXP - April 2018 - The Scene
BXP - April 2018 - 9
BXP - April 2018 - 10
BXP - April 2018 - 11
BXP - April 2018 - 12
BXP - April 2018 - 13
BXP - April 2018 - 14
BXP - April 2018 - 15
BXP - April 2018 - 16
BXP - April 2018 - 17
BXP - April 2018 - 18
BXP - April 2018 - 19
BXP - April 2018 - 20
BXP - April 2018 - 21
BXP - April 2018 - Innovative Wine Accessory
BXP - April 2018 - 23
BXP - April 2018 - 24
BXP - April 2018 - 25
BXP - April 2018 - 26
BXP - April 2018 - 27
BXP - April 2018 - Chief Experience Officer: Thirst for Improvement
BXP - April 2018 - 29
BXP - April 2018 - 30
BXP - April 2018 - 31
BXP - April 2018 - 32
BXP - April 2018 - 33
BXP - April 2018 - 34
BXP - April 2018 - 35
BXP - April 2018 - 36
BXP - April 2018 - 37
BXP - April 2018 - 38
BXP - April 2018 - 39
BXP - April 2018 - Drinking in the Luxe Life
BXP - April 2018 - 41
BXP - April 2018 - 42
BXP - April 2018 - 43
BXP - April 2018 - 44
BXP - April 2018 - 45
BXP - April 2018 - 46
BXP - April 2018 - 47
BXP - April 2018 - 48
BXP - April 2018 - 49
BXP - April 2018 - The Debate
BXP - April 2018 - 51
BXP - April 2018 - 52
BXP - April 2018 - 53
BXP - April 2018 - 54
BXP - April 2018 - 55
BXP - April 2018 - 56
BXP - April 2018 - 57
BXP - April 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - April 2018 - 59
BXP - April 2018 - 60
BXP - April 2018 - 61
BXP - April 2018 - 62
BXP - April 2018 - Ad Index
BXP - April 2018 - The List: India
BXP - April 2018 - Cover3
BXP - April 2018 - Cover4
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