BXP - May 2018 - 16

91812 SunChem Bulb Ad | BXP Magazine- T: 5.1875" x 10" No Bleed
A D V E R T O R I A L

who can unleash
the power of packaging
to build a better brand?
you can.

Building a better
package and a
better brand
Sun Chemical's new white paper identifies five key
areas where there are immediate opportunities to
optimize packaging. These include:
¡ Consumer Protection ¡ Food Waste
¡ Consumer Experience ¡ World of Color
¡ Lightweighting

Release your packaging from the ordinary with
brighter ideas from Sun Chemical.
Get your customers' attention quickly and outshine the
competition with packaging that bursts with potential.
Sun Chemical is a true packaging solutions partner
who can innovate and inspire your brand from
concept to consumer.

BXP: In the white paper, you mention that

brand owners operate against a background of
unprecedented complexity. What are some of
the challenges that brand owners are facing with
packaging?
SUN CHEMICAL: Packaging is more than product
identity. It's ingredient labeling, recycling details,
promotions, environmental performance and anticounterfeiting. It's expected to drive buzz on social
media - while looking consistent across the globe.

Download your Brighter Ideas
for Packaging Guides at
www.sunchemical.com/brighterideas
or contact us at 1-708-236-3798

working for you.

BXP: There is a lot of discussion about compliance.
What are some regulatory issues brand owners need
to address with packaging?
SUN CHEMICAL: Consumers worry about food
contamination and brand owners want to comply
with the strictest regulations that govern the safety
of packaging. Sun Chemical leads the way in helping
its converting partners address both the consumer
and brand owner concerns not only by producing
migration-compliant solutions they can trust, but
also by offering guidance. The white paper highlights
the latest edition of our "best practice guide" as one of
many ways we assist our customers in this way.
BXP: Your white paper notes that 1.3 billion tons of
food is wasted globally every year.
SUN CHEMICAL: It is a shocking statistic, but that's
why we've developed solutions designed to maximize
shelf life. One of our offerings we highlight includes
SunBar (Aerobloc) oxygen barrier coatings, which
can extend the freshness of perishable foods and
minimize waste.

To download the Sun Chemical white paper, visit www.
sunchemical.com/brighterideas. ●
91812_SunChem_BulbAd_BXP.indd 1

3/8/18 2:06 PM


http://www.sunchemical.com/brighterideas http://www.sunchemical.com/brighterideas

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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