BXP - May 2018 - 16
91812 SunChem Bulb Ad | BXP Magazine- T: 5.1875" x 10" No Bleed
A D V E R T O R I A L
who can unleash
the power of packaging
to build a better brand?
Building a better
package and a
Sun Chemical's new white paper identifies five key
areas where there are immediate opportunities to
optimize packaging. These include:
¡ Consumer Protection ¡ Food Waste
¡ Consumer Experience ¡ World of Color
Release your packaging from the ordinary with
brighter ideas from Sun Chemical.
Get your customers' attention quickly and outshine the
competition with packaging that bursts with potential.
Sun Chemical is a true packaging solutions partner
who can innovate and inspire your brand from
concept to consumer.
BXP: In the white paper, you mention that
brand owners operate against a background of
unprecedented complexity. What are some of
the challenges that brand owners are facing with
SUN CHEMICAL: Packaging is more than product
identity. It's ingredient labeling, recycling details,
promotions, environmental performance and anticounterfeiting. It's expected to drive buzz on social
media - while looking consistent across the globe.
Download your Brighter Ideas
for Packaging Guides at
or contact us at 1-708-236-3798
working for you.
BXP: There is a lot of discussion about compliance.
What are some regulatory issues brand owners need
to address with packaging?
SUN CHEMICAL: Consumers worry about food
contamination and brand owners want to comply
with the strictest regulations that govern the safety
of packaging. Sun Chemical leads the way in helping
its converting partners address both the consumer
and brand owner concerns not only by producing
migration-compliant solutions they can trust, but
also by offering guidance. The white paper highlights
the latest edition of our "best practice guide" as one of
many ways we assist our customers in this way.
BXP: Your white paper notes that 1.3 billion tons of
food is wasted globally every year.
SUN CHEMICAL: It is a shocking statistic, but that's
why we've developed solutions designed to maximize
shelf life. One of our offerings we highlight includes
SunBar (Aerobloc) oxygen barrier coatings, which
can extend the freshness of perishable foods and
To download the Sun Chemical white paper, visit www.
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