BXP - May 2018 - 20

A D V E R T O R I A L

All power to the imagination
- the gift of digital printing
keeps giving.
A conversation with Nikki Johnson of Kala,
leaders in digital packaging innovation

Let's put our
minds together

Everybody loves the Share a Coke campaign, but what if the bottle
offered more? Imagine a six-pack that features the line-up of your
local Little League team, and a special code that leads you to a
site where you can order a pack of baseball cards with each player.
This just touches the surface of what digital printing can do. The
potential is new territory to many brand owners. We asked Nikki
Johnson, Executive VP of Kala to share her insights.
BXP: With speed to market paramount, how do brand owners make time

for hyper customization?

Working at the intersection of strategy,
technology, and printing, we help growthfocused businesses reinvent the way they
deliver value to their customers through
transformative packaging.

NJ: "With the right stakeholders at the table from the start, all of the magic

of digital print is possible. Our mission is to get clients to think bigger. By
organizing the team - marketing, package engineering, supply chain and
sometimes retail - brands can execute special campaigns and make Kala's
quick turn of printed labels and flexible packaging sing. We turn product in just
a few days from proof approval. With the right co-packer and distribution plan,
we can have a concept on shelf in a week or less. Imagine putting bags of chips
on shelf customized with the Super Bowl teams, before the game. Or imagine
doing A/B testing and getting results in days. This is possible with beautiful
print quality that rivals all competing print platforms."

Call: (801) 235-9595
Email: create@withkala.com
withkala.com

BXP: How do you get brand owners to see the potential?

NJ: "The problem isn't merely seeing the potential, but bringing a fresh idea

through execution. The possibilities with variable content - the ability to
print something unique on every single package - can be overwhelming for
brands. It's our job to ensure that revolutionary packaging doesn't end up in
the 'too hard' pile. We've built Kala with these objectives in mind. Kala means
to 'unburden' in Hawaiian. Our unique internal development team offers a
robust system that delivers hyper efficiency for Kala and easy buttons for our
customers. This makes nearly all things possible. Digital printing will go as far as
your imagination will take you."
To learn more about Kala, visit http://www.withkala.com


http://www.withkala.com http://www.withkala.com

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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