BXP - May 2018 - 20
A D V E R T O R I A L
All power to the imagination
- the gift of digital printing
A conversation with Nikki Johnson of Kala,
leaders in digital packaging innovation
Let's put our
Everybody loves the Share a Coke campaign, but what if the bottle
offered more? Imagine a six-pack that features the line-up of your
local Little League team, and a special code that leads you to a
site where you can order a pack of baseball cards with each player.
This just touches the surface of what digital printing can do. The
potential is new territory to many brand owners. We asked Nikki
Johnson, Executive VP of Kala to share her insights.
BXP: With speed to market paramount, how do brand owners make time
for hyper customization?
Working at the intersection of strategy,
technology, and printing, we help growthfocused businesses reinvent the way they
deliver value to their customers through
NJ: "With the right stakeholders at the table from the start, all of the magic
of digital print is possible. Our mission is to get clients to think bigger. By
organizing the team - marketing, package engineering, supply chain and
sometimes retail - brands can execute special campaigns and make Kala's
quick turn of printed labels and flexible packaging sing. We turn product in just
a few days from proof approval. With the right co-packer and distribution plan,
we can have a concept on shelf in a week or less. Imagine putting bags of chips
on shelf customized with the Super Bowl teams, before the game. Or imagine
doing A/B testing and getting results in days. This is possible with beautiful
print quality that rivals all competing print platforms."
Call: (801) 235-9595
BXP: How do you get brand owners to see the potential?
NJ: "The problem isn't merely seeing the potential, but bringing a fresh idea
through execution. The possibilities with variable content - the ability to
print something unique on every single package - can be overwhelming for
brands. It's our job to ensure that revolutionary packaging doesn't end up in
the 'too hard' pile. We've built Kala with these objectives in mind. Kala means
to 'unburden' in Hawaiian. Our unique internal development team offers a
robust system that delivers hyper efficiency for Kala and easy buttons for our
customers. This makes nearly all things possible. Digital printing will go as far as
your imagination will take you."
To learn more about Kala, visit http://www.withkala.com