BXP - May 2018 - 26

26

MoM BoMB utilizes a Multi-tiered
progr aM that includes a MechanisM
to retarget people who visited its
weBsite, sending different Messages
to Men and woMen.

Georgiana Rowley, brand manager for AnneMarie Börlind,

women ('You deserve to treat yourself,') Robert says. "We

says the key to marketing and branding the company's prod-

don't even know who these people are, but we can follow

ucts in 2018 is getting the message across that the products

them around the Internet after they click on our site."

are unique and made with ethically sourced raw materials
that surpass the highest European standards for skin care,

REFlEcT DIvERsITY

such as using natural non-GMO ingredients and pure thermal

While personalization is important, corsi also sees a trend

spring water from its own deep well in the Black Forest.

towards more inclusivity and diversity in approach, especially
in package design. "Many brands have recently expanded

"We also connect specific products with key ingredients from

their color ranges, and images are featuring more genera-

one of the company's many global socio-ecological projects

tional and cultural diversity," he says.

we actively support or subsidize," she says. "Our 12 global
projects provide jobs, education and enrich the lives of local

Rowley agrees with this philosophical approach to design.

populations worldwide, assuring fair trade, humane condi-

"Our packaging is international (we are sold in 40 countries)

tions, eradicating child labor."

and while that may present a challenge for the American
consumer seeing multiple languages on the packaging, we

For example, the AnneMarie Börlind Rose Blossom Revitalizer

think it's also our strength as the packaging clearly indicates

uses roses from the "Roses Not Opium" project in Iran, where

a global presence for our brand and products," she says.

the company grows its own Damask roses where opium poppies used to grow, eradicating opium trade in the region.

THE IMpORTANcE OF INFluENcERs TO A BRAND
Rebecca Young, senior business Manager at Daymon, notes

Heather Roberts, founder of MomBomb.org, takes sales of its

beauty and cosmetic brands and retailers need to connect

bath bombs and applies it towards a charity that helps moms

with women, inspiring them to embrace their personal look

going through a difficult time.

and style with confidence. And one of the best ways to make
that connection is through great brand experiences.

The brand gets its important message out through a multitiered program.

Additionally, the role of influencers cannot be emphasized
enough, especially in the world of beauty. Trusted influencers

"Mom Bombs has a mechanism to retarget people that have

such as Kylie Jenner can make (or break) brands with a single

come to the site, and we can get as granular as serving

post. And brands who do not utilize influencer marketing, or

different messages to men ('Don't forget Mother's Day!') to

do not utilize it correctly, are the ones that will get left behind.

may 2018

|

Brand Experience


http://www.MomBomb.org

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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