BXP - May 2018 - 35

35

A multi-pArt series
looking At mArketing And designing
for sociAlly And eco-conscious
products, services And businesses
Chip Heim

What are we doing? Our goal is to be able to donate a million
servings-a million breakfasts-by 2019. In just the past year

Cofounder and head of marketing
of The Soulfull Project

and a half, we've accrued more than 700,000 servings. We

Can business really affect social change?

of marketing: people recognize we're doing something good

Your dollar is your voice today. You make decisions with

and we're inspiring them to get involved in their communities.

were able to do this with word of mouth being a good part

your money when you support a company and their values.
If people continue to do that, then they're starting to open

People respond to the values that a company brings with

doors for companies that can do more with their money. This

them to the marketplace. They want to help a company that

empowers people to make changes. It gives consumers more

does good things; they want to talk about the company; they

opportunities to do good and also helps more companies

want to share awareness about it.

that do good things be successful.
This doesn't just apply to the people who buy your product.
Is there a business case for making corporate social

It also applies to the customers that you work with-the

responsibility part of your corporate DNA, specifically do

retailers. You know they are looking for ways to get involved

you see marketing and branding benefits to creating and

in communities and have a bigger impact. It also applies to

conducting a socially responsible business?

your employees.

Our marketing spend is very limited because we use most of
that marketing spend for the give back, so word of mouth is

We just hired an additional person. When we first put the

extremely important. Without it we wouldn't be able to do

word out that we were looking for somebody, we had more

what we're doing.

than 300 applicants because people realize that The Soulfull

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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