BXP - May 2018 - 36

THE DEBATE

36

S o c i a l l y C o n s c i o u s M a r ke t i n g & E c o - C o n s c i o u s D e s i g n

Chip Heim
and his son
volunteering

Project has a good work environment. It a good
way to spend your valuable time, your day
working. This means that companies can attract
better employees and have better employee
retention. It's a win-win.
I know this as an employer and an employee.
When I was a global manager at the Campbell
Soup Company, I was very proud to work for
Campbell's. They do a lot of good things for the
community including the products they make.
Employees want to be proud of the company
they work for, and they want those companies
to have the values that you want in yourself.
With Soulfull, we're seeing that people can
identify with our mission and our values and

Sometimes there
are really easy
changes that
can have a big
impact-even
changes that
might not cost
anything and
yet change a
process.

impact. So whatever the mission is, I think that
really comes down to values and people
How much of a role should corporate social
responsibility have for a brand?
I would love it if every brand had a strong role
for corporate social responsibility. It would be
incredible! Just seeing the effects that we are
able to have with our company shows me that
if every company could have a role for CSR that
the impact would be would just be incredible.
I don't think companies really realize the power
that they have, especially the larger companies.
There are a lot of people with a lot of reach and
a lot of ability to make an impact.

that they recognize that working for a company

I do think that people do realize that just selling

isn't just about production. It's about what that

things isn't good enough, though. People at

company does in society.

companies want their brands to stand for something. You need to take the opportunity to do

For example, a typical day of work for us at

something more; people will follow you.

Soulfull includes a lot of volunteering. Giving
people the opportunity to get involved and give

For entrepreneurs of socially responsible com-

back to their communities as part of the job

panies, it's different. They started a company

is something that many people feel is a more

for a reason, and many times those reasons are

valuable way to spend their time and have an

issues in society. So it sometimes comes natu-

may 2018

|

Brand Experience



Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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