BXP - May 2018 - 36
S o c i a l l y C o n s c i o u s M a r ke t i n g & E c o - C o n s c i o u s D e s i g n
and his son
Project has a good work environment. It a good
way to spend your valuable time, your day
working. This means that companies can attract
better employees and have better employee
retention. It's a win-win.
I know this as an employer and an employee.
When I was a global manager at the Campbell
Soup Company, I was very proud to work for
Campbell's. They do a lot of good things for the
community including the products they make.
Employees want to be proud of the company
they work for, and they want those companies
to have the values that you want in yourself.
With Soulfull, we're seeing that people can
identify with our mission and our values and
are really easy
can have a big
might not cost
yet change a
impact. So whatever the mission is, I think that
really comes down to values and people
How much of a role should corporate social
responsibility have for a brand?
I would love it if every brand had a strong role
for corporate social responsibility. It would be
incredible! Just seeing the effects that we are
able to have with our company shows me that
if every company could have a role for CSR that
the impact would be would just be incredible.
I don't think companies really realize the power
that they have, especially the larger companies.
There are a lot of people with a lot of reach and
a lot of ability to make an impact.
that they recognize that working for a company
I do think that people do realize that just selling
isn't just about production. It's about what that
things isn't good enough, though. People at
company does in society.
companies want their brands to stand for something. You need to take the opportunity to do
For example, a typical day of work for us at
something more; people will follow you.
Soulfull includes a lot of volunteering. Giving
people the opportunity to get involved and give
For entrepreneurs of socially responsible com-
back to their communities as part of the job
panies, it's different. They started a company
is something that many people feel is a more
for a reason, and many times those reasons are
valuable way to spend their time and have an
issues in society. So it sometimes comes natu-