BXP - May 2018 - 6

6

FROM T HE EDI T OR

PEERING INTO THE FUTURE
OF CONNECTED GOODS
Brand leaders who are interested in building better connections to and experiences for
their existing and prospective brand fans would be wise to attend the first AIPIA Summit
Americas to be held June 4 and 5. The event, which was developed in partnership
between Brand Experience magazine and the Active & Intelligent Packaging Industry
Association, will be located within the greater New York City area at the Westin Jersey
City Newport.
The event features a comprehensive conference program that will help marketers and
designers connect with shoppers in exciting and interactive ways such as through virtual
and augmented reality technologies. A sampling of high-level keynote speakers and
session topics include Tod Szewczyk, vice president, director of emerging technology
and innovation, Leo Burnett, who will give a presentation titled, "How the Attention
Economy Creates Consumer Demand for Connected Packaging;" Caitriona Murphy, global
brand manager at The Absolut Company, who will be discussing, "The Malibu Approach:
Creating the Consumer Experience of the Future;" and more.
To learn more about the summit or register for the event, visit
https://events.bizzabo.com/AIPIA-USA/home. If you have any
questions, feel free to hit us up on Twitter using the hashtag
#AIPIA-USA

Linda Casey
EDITOR-IN-CHIEF

MAY 2018

|

BRAND EXPERIENCE


https://events.bizzabo.com/AIPIA-USA/home

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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