BXP - May 2018 - 8

8

THE SCENE
n e w s f r o m t h e b r a n d i n g , d e s i g n a n d m a r ke t i n g w o r l d s

DAR A TRESEDER, CMO FOR GE
VENTURES, AN INNOVATION ENGINE
WITHIN GE, GAVE A PRESENTATION
THAT L AID OUT A ROAD MAP FOR
MARKETERS WHO ARE LOOKING TO
DRIVE GROW TH FOR THEIR BR ANDS
AND IMPROV E THEIR CUSTOMERS'
BR AND EXPERIENCES. SHE EXPLORED
THE TRENDS IMPACTING BR ANDS AND
THEIR CUSTOMERS, SHARED INSIGHTS
ON POSITIONING THE CUSTOMER AT
THE CORE OF A BR AND'S MARKETING
STR ATEGY AND HOW TO BET TER
UNDERSTAND HOW TO FOSTER STRONG
REL ATIONSHIPS WITH CUSTOMERS,
AND EXPL AINED HOW LEADERSHIP
ST Y LE CAN HELP BUILD STRONG
TEAMS AND BR ANDS.

How Marketing Debuts in Boston
T h e American Marketing Association and Emerald Expositions
H o s t First How Marketing Live
As part of a collaborative effort, How Design Live and the

ican Marketing Association, notes, "Together, designers and

American Marketing Association (AMA) has successfully

marketers form the formidable team required to forge new

created and executed a new two-day event for marketers as

pathways for brands and customers. The 1950s saw a power-

well as designers ending on May 1, 2018.

ful art director and copywriter team revolutionize advertising,
and now we are ushering in a new era with AI [artificial intel-

The two-day program focused on the intersection of design

ligence] that is changing everything-how we communicate,

and marketing. The goal is to strengthen the collaboration

inspire, and work together. The How Design Live and Ameri-

between marketers and designers, as they embrace the latest

can Marketing Association partnership ignites this combined

technologies and face new business challenges. The program

force, showing designers and marketers how to combine their

will explore the new norms in marketing, customer experi-

strengths in design thinking and strategy to define our future."

ence and R&D, and how marketing and design should move
together in the same direction.

Designers and marketers attending How Marketing Live
learned strategies for communicating and collaborating

"Every year we see more marketing professionals attending

effectively with each other in an agile world. Other key topics

How Design Live, as well as an increasing interest among our

include: how strategy drives key marketing decisions; ROI

design attendees in sessions that blend design and market-

and the use of data to optimize creative and drive results;

ing," says Gary Lynch, vice president and group show direc-

marketing automation, social media, SEO, paid strategies and

tor for How Design Live. "The convergence of design and

content marketing to deliver integrated campaigns; the foun-

marketing is accelerating, and we have a responsibility to our

dations of UI and UX design, and the connection between dig-

attendees to provide programming on skills and knowledge

ital and physical touchpoints to deliver memorable customer

that advances their careers or better serve their clients."

experiences; and the implications of artificial intelligence on
marketing and design.

Jennifer Faris Severns, chief experience officer at the Amer-

MAY 2018

|

BRAND EXPERIENCE



Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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