BXP - May 2018 - Cover3

A D V E R T O R I A L

How to produce a blister pack
at blistering speed
Navigating the "911" world of today's packaging -
a conversation with Transparent Container.
For brand owners to compete on shelf and online, the race to get a new
package design to market has gone from 4 weeks to 4 days. Just ask Jim
Durham, EVP of Sales at Transparent Container. "Today's biggest trend
is definitely speed to market, in part because ecommerce shoppers are
getting accustomed to 'order today, ship today.' It's becoming harder for
in-store retailers to retain customers. This means packaging is no longer a
secondary initiative. Brand owners want something fresh, something that
engages the consumer, and they want it now. We used to have two weeks
to develop a new design. Today, we ship samples in 3 days. It's a '911'
culture, where everything is an emergency."

were designing their primary product package. We
had to ensure privacy throughout the design and
development stages. This is an example of a unique
challenge where our design team excels. We created
3D prototypes as an essential part of the process,
set up privacy curtains on the floor, and kept the
communication open. The client had direct relationships with a designer, our heat seal engineer, and
customer service. That's our process; every client
can expect to collaborate closely with us."

Sharing the ride saves time
and cuts costs
Transparent Container has a particular expertise

The tale of the forgotten blister

Container, we believe great packaging connects

in combo blister packaging. For brand owners who

Mark Tracey, design manager, tells this story: "We

brands with consumers. We've been able to combat

want to test out a line extension or just lower costs,

got a call from a cosmetic client recently. They had

the reduction of billboard space by including insert

this is a smart solution. Transparent Container's

a lip balm product that needed to be on the shelf at

cards in the cavity or using in-line labeling. Blister

shared tooling program allows for several products

Walmart in 7 days. They realized they had forgot-

packs are so popular because we can be fast and

/ brands to share space on a form as well as the

ten to order a blister pack. This is something that

innovative."

cost of production. Says Tracey, "We've perfected
the combo blister over 30 years. The methodology

normally takes us 12 working days in production.

works so well, clients submit a sample and we turn

were able to turn around a new design in 2 days

Design teams must be accessible
to their brand partners

and get it on the shelf in time to meet their dead-

Jim Durham told us, "We work with a legacy

the order ships in 12 days. This shaves weeks off a

line. Production times of 12 days are already pretty

cosmetic brand and helped as they were launch-

normal timeline and keeps margins healthy."

fast for most of our customers. Our customers

ing a new product in several test markets. Their

also want decreased cost and size from packaging

deadlines were so tight that they were working

without sacrificing shelf-appeal. At Transparent

on their blister packaging at the same time they

Pushing our systems and design capabilities, we

This spring* it's easier than ever to try
Transparent Container's ComboBlister® program.

around a prototype within 3 days. Once approved,

To learn more, visit
transparentcontainer.com/promo

oling
* Free blister to
eces
* Free 12,500 pi
times
* Super-fast lead

*For details, visit transparentcontainer.com/promo or call 888-449-8520


http://www.transparentcontainer.com/promo http://www.transparentcontainer.com/promo

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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