BXP - June 2018 - 14

14

HELLOFRESH SE
ANNOUNCED ITS RETAIL
OFFERINGS ON JUNE
4, 2018, STARTING AT
581 STORES UNDER THE
AHOLD DELHAIZE U.S.A.
BR AND'S GIANT FOOD
AND STOP & SHOP. THE
PRODUCT LINE R ANGES
IN RECOMMENDED
RETAIL PRICES FROM
$14.99 TO $19.99.

marketing in all the various signage? What type of brand-

have a very exciting new hire-our first creative director [Jodi

ing will pop at the shelf, so we don't blend in? Our retailers

Edwards] who is a very talented packaging designer and

have been great partners because they've provided strong

has vast experience in retail in addition to a number of other

feedback throughout the preparation of the launch, and are

great skills and talents," Fitzgerald notes. "She took our retail

staying close to the performance of the product live at shelf.

packaging to the next level. You see the new packaging uses
wonderful, dynamic color to separate the different SKUs. It

One example Fitzgerald shared during our interview lies in

communicates quickly on shelf and stands out in the retail

how HelloFresh and its partners tested to solve the question

environment. People already associate HelloFresh with the

of store placement. "We tried produce," he says. "We've tried

green color, but this use of color creates boldness that brings

deli. We've tried being with the proteins. Where we've landed

the retail shopper in.

to launch is in deli because deli is an area where the retail
staff was able to help answer questions or explain what this

"The new retail packaging is a great example of the capabil-

new product is."

ities we have today," Fitzgerald explains. "That would have
been a challenge a couple years ago, but today we can start

PACKAGING TO WIN AT SHELF

with a very high-quality output based off of that evolution of

HelloFresh also beefed up its own design capabilities. "We

the team and how we can execute."

JUNE/JULY 2018

|

BRAND EXPERIENCE



Table of Contents for the Digital Edition of BXP - June 2018

BXP - June 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Fresh Approach
Buzz-Worthy Health Care Innovation
Itching the Impulse
The Debate: Socially Conscious Marketing & Eco-Conscious Design
Brand Leaders & Rising Stars Retrospective
The Toolbox: Transparent & Glass Packaging
Ad Index
The List
BXP - June 2018 - Intro
BXP - June 2018 - BB1
BXP - June 2018 - BB2
BXP - June 2018 - BXP - June 2018
BXP - June 2018 - Cover2
BXP - June 2018 - 1
BXP - June 2018 - Contents
BXP - June 2018 - 3
BXP - June 2018 - 4
BXP - June 2018 - 5
BXP - June 2018 - Editor’s Letter
BXP - June 2018 - 7
BXP - June 2018 - The Scene
BXP - June 2018 - 9
BXP - June 2018 - Chief Experience Officer Series: Fresh Approach
BXP - June 2018 - 11
BXP - June 2018 - 12
BXP - June 2018 - 13
BXP - June 2018 - 14
BXP - June 2018 - 15
BXP - June 2018 - 16
BXP - June 2018 - 17
BXP - June 2018 - Buzz-Worthy Health Care Innovation
BXP - June 2018 - 19
BXP - June 2018 - 20
BXP - June 2018 - 21
BXP - June 2018 - 22
BXP - June 2018 - 23
BXP - June 2018 - Itching the Impulse
BXP - June 2018 - 25
BXP - June 2018 - 26
BXP - June 2018 - 27
BXP - June 2018 - The Debate: Socially Conscious Marketing & Eco-Conscious Design
BXP - June 2018 - 29
BXP - June 2018 - 30
BXP - June 2018 - 31
BXP - June 2018 - 32
BXP - June 2018 - 33
BXP - June 2018 - Brand Leaders & Rising Stars Retrospective
BXP - June 2018 - 35
BXP - June 2018 - 36
BXP - June 2018 - The Toolbox: Transparent & Glass Packaging
BXP - June 2018 - 38
BXP - June 2018 - 39
BXP - June 2018 - 40
BXP - June 2018 - 41
BXP - June 2018 - 42
BXP - June 2018 - Ad Index
BXP - June 2018 - The List
BXP - June 2018 - Cover3
BXP - June 2018 - Cover4
http://www.nxtbook.com/nxtbooks/STMG/bxp_201910
http://www.nxtbook.com/nxtbooks/STMG/bxp_201908
http://www.nxtbook.com/nxtbooks/STMG/bxp_201907
http://www.nxtbook.com/nxtbooks/STMG/bxp_20190506
http://www.nxtbook.com/nxtbooks/STMG/bxp_201904
http://www.nxtbook.com/nxtbooks/STMG/bxp_201903
http://www.nxtbook.com/nxtbooks/STMG/bxp_20190102
http://www.nxtbook.com/nxtbooks/STMG/bxp_201812
http://www.nxtbook.com/nxtbooks/STMG/bxp_awards2018
http://www.nxtbook.com/nxtbooks/STMG/bxp_20180910
http://www.nxtbook.com/nxtbooks/STMG/bxp_201808
http://www.nxtbook.com/nxtbooks/STMG/bxp_201806
http://www.nxtbook.com/nxtbooks/STMG/bxp_201805
http://www.nxtbook.com/nxtbooks/STMG/bxp_201804
http://www.nxtbook.com/nxtbooks/STMG/bxp_201803
http://www.nxtbook.com/nxtbooks/STMG/bxp_20180102
http://www.nxtbook.com/nxtbooks/STMG/bxp_201712
http://www.nxtbook.com/nxtbooks/STMG/bxp_20171011
http://www.nxtbook.com/nxtbooks/STMG/bxp_201709
http://www.nxtbook.com/nxtbooks/STMG/bxp_201708
http://www.nxtbook.com/nxtbooks/STMG/bxp_20170607
http://www.nxtbook.com/nxtbooks/STMG/bxp_201705
http://www.nxtbook.com/nxtbooks/STMG/bxp_201704
http://www.nxtbook.com/nxtbooks/STMG/bxp_201703
http://www.nxtbook.com/nxtbooks/STMG/bxp_20170102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201612201701
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201611
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201609
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201608
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160506
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201604
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201603
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201512
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201510
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201509
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201508
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201504
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201503
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20141112
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201410
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201409
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201408
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20140607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201405
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201404
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201403
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20140102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201312
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201311
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130910
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201308
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201305
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201304
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201303
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201212
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201211
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201210
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201209
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201208
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201206
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201205
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201204
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201203
http://www.nxtbookMEDIA.com