BXP - June 2018 - 17

A D V E R T O R I A L

Pantone Influences the Colors We'll See

Remember the famous cerulean monologue from

Pantone's latest color trend tool to inspire

"The Devil Wears Prada" where Meryl Streep

brand managers and designers is a lookbook of

explains how the fashion industry specifically

sorts, with nine individually bound 8-page palette

selected the color for us? What she neglected to

cards, each unfolding into a 35 x 12 inch width,

say was that in 2000, cerulean was announced as

enabling four pages of visual inspiration in one

the first ever Pantone® Color of the Year.

glance. The nine cards are housed in a custom

Since creating a universal language for color,

slipcase. Each of the palette cards shares a trend

Pantone has become world-renowned for its

story, inspirational imagery, color harmonies, and

expertise on color forecasting. Today, culture,

key words for that palette. The visual simplicity of

demographics, and branding all contribute to

the finished cards belies the depth of the content. 

color selection and design research shows an 80%

Contributors to FOCUS include renowned

increase in brand recognition when color is intro-

color experts Leatrice Eiseman, Executive Director,

curate color reproduction is not just essential, it's

duced. So, when Pantone proclaims its choice for

Pantone Color InstituteTM, and Laurie Pressman,

standard-setting for perfect color communication

Color of the Year, the media and brand managers

Vice President, Pantone Color InstituteTM, as well

between customer and consumer.

pay attention.

as the design and production team, which includes

Housed in a slipcase also constructed with

John De Francesco (design); Keith Recker (creative

CLASSIC CREST, Pantone's 2019 forecast breaks

by Pantone for use in graphic design from logos to

consultant); Ed Addeo (select photography);

seventy-two forecasted colors into eight suggested

print collateral to packaging, and 2,310 colors for

Melissa Bolt (color/design associate); and Joyce

color mixes: Meanderings, Musings, Cravings,

fashion and interior design. Pantone is routinely

Stempkowski (project manager).

Cherish, Syncopated, Classico, Proximity, and Par-

Currently, there are 1,867 colors formulated

commissioned to help brands - from Tiffany

Pantone chose East Coast-based G3 - Galvanic

adoxical. Each of these sections presents trending

and Victoria's Secret to Barbie - to help develop

Graphic Group, led by print and production guru

palettes the world will not only see adorning the

proprietary shades.

Elaine Gersten, to print the book. The same printer

pages of Houzz, Elle Décor, and Met Home, but will

used by brands such as NBC Universal, History,

also notice becoming part of the retail landscape

both art and science, and Pantone has set the

Clinique, Discovery Communications, Hyatt, and

as brands follow Pantone's lead.

color stage again with its recently unveiled 2019

the Metropolitan Museum of Art.

Color accuracy and color forecasting are

PANTONE VIEW Home + Interior color forecast.

Exacting controls are in place at every stage of

Pantone says of its publication, FOCUS: What Col-

their rigorous color matching process. As for the

ors are Next?, "It's essential to focus on the colors

canvas chosen to communicate the spotlighted

we will crave, the colors we will demand, and the

color palettes and visual inspirations, Pantone

colors that will engage our imagination and appeal

selected CLASSIC CREST® Papers by Neenah.

to our emotions, the colors that will capture the

The Pantone team is familiar with Neenah as

consumer's roving eye and convince them to make

it is the paper of choice for all of their uncoated

a purchase."

color chip books and uncoated samples, where ac-



Table of Contents for the Digital Edition of BXP - June 2018

BXP - June 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Fresh Approach
Buzz-Worthy Health Care Innovation
Itching the Impulse
The Debate: Socially Conscious Marketing & Eco-Conscious Design
Brand Leaders & Rising Stars Retrospective
The Toolbox: Transparent & Glass Packaging
Ad Index
The List
BXP - June 2018 - Intro
BXP - June 2018 - BB1
BXP - June 2018 - BB2
BXP - June 2018 - BXP - June 2018
BXP - June 2018 - Cover2
BXP - June 2018 - 1
BXP - June 2018 - Contents
BXP - June 2018 - 3
BXP - June 2018 - 4
BXP - June 2018 - 5
BXP - June 2018 - Editor’s Letter
BXP - June 2018 - 7
BXP - June 2018 - The Scene
BXP - June 2018 - 9
BXP - June 2018 - Chief Experience Officer Series: Fresh Approach
BXP - June 2018 - 11
BXP - June 2018 - 12
BXP - June 2018 - 13
BXP - June 2018 - 14
BXP - June 2018 - 15
BXP - June 2018 - 16
BXP - June 2018 - 17
BXP - June 2018 - Buzz-Worthy Health Care Innovation
BXP - June 2018 - 19
BXP - June 2018 - 20
BXP - June 2018 - 21
BXP - June 2018 - 22
BXP - June 2018 - 23
BXP - June 2018 - Itching the Impulse
BXP - June 2018 - 25
BXP - June 2018 - 26
BXP - June 2018 - 27
BXP - June 2018 - The Debate: Socially Conscious Marketing & Eco-Conscious Design
BXP - June 2018 - 29
BXP - June 2018 - 30
BXP - June 2018 - 31
BXP - June 2018 - 32
BXP - June 2018 - 33
BXP - June 2018 - Brand Leaders & Rising Stars Retrospective
BXP - June 2018 - 35
BXP - June 2018 - 36
BXP - June 2018 - The Toolbox: Transparent & Glass Packaging
BXP - June 2018 - 38
BXP - June 2018 - 39
BXP - June 2018 - 40
BXP - June 2018 - 41
BXP - June 2018 - 42
BXP - June 2018 - Ad Index
BXP - June 2018 - The List
BXP - June 2018 - Cover3
BXP - June 2018 - Cover4
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