BXP - June 2018 - 20

20

PATIENTS OF MORE THAN 500
HOSPITALS AND CLINICS CAN
ACCESS THEIR MEDICAL RECORDS
IN ONE VIEW. (LEFT) THE
MEDISAFE APP WILL INTEGR ATE
WITH APPLE'S HEALTH RECORDS
API TO HELP CONSUMERS KEEP
TR ACK OF MEDICATIONS AND
LEARN ABOUT HARMFUL DRUGDRUG INTER ACTIONS. (CENTER)
COLGATECONNECT APP'S GAME
TR ANSFORMS THE COLGATE SMART
ELECTRONIC TOOTHBRUSH INTO A
GAME CONTROLLER. (RIGHT)

consumers' brushing habits, and Apple ResearchKit has proved

The tech company launched Ara, which it says is the first tooth-

to be a powerful tool for this," says Dr. Patricia Verduin, chief

brush with embedded AI, at the 2017 CES and became a CES

technology officer, Colgate-Palmolive Company. "Connected

2017 Innovation Award Honoree for the breakthrough product.

health devices like the Colgate Smart Electronic Toothbrush
provide a valuable opportunity to enable people to monitor

Ara was praised for knowing precisely where brushing is

their health and wellness. Using Apple ResearchKit to expand

happening in an individual's mouth, even when not connected

the boundaries of oral care is a testament to Colgate's drive to

to the app on a mobile device. Whether brushing on- or offline,

create innovative solutions that help people take better care of

brushing data including frequency, duration and brushed areas

themselves."

is captured in the toothbrush and automatically synced via
Bluetooth Low Energy 4.0 when the app is open. In addition,

EMBEDDED HERITAGE

Ara offers the benefits of an electric toothbrush with bristles

The Colgate Smart Electronic Toothbrush isn't the first tooth-

and sonic vibrations, which the company says is gentle enough

brush to use artificial intelligence, although it might be the

to effectively remove plaque without "overbrushing" that can

most powerful name brand to rise to the challenge. In its quest

cause gum recession.

to develop an innovative AI toothbrush for the mainstream
consumer, Colgate partnered with Kolibree, which showed

Ara's advanced "offline mode" was a new step for the Internet

an AI toothbrush at last year's CES show. The Colgate Smart

of Things (IoT) in oral health. It's the culmination of studying

Electronic Toothbrush uses Bluetooth connectivity and sonic

behaviors, over a three-year period, of more than 10,000

vibrating technology and is powered by Kolibree.

people who have used a Kolibree toothbrush, the first electric

JUNE/JULY 2018

|

BRAND EXPERIENCE



Table of Contents for the Digital Edition of BXP - June 2018

BXP - June 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Fresh Approach
Buzz-Worthy Health Care Innovation
Itching the Impulse
The Debate: Socially Conscious Marketing & Eco-Conscious Design
Brand Leaders & Rising Stars Retrospective
The Toolbox: Transparent & Glass Packaging
Ad Index
The List
BXP - June 2018 - Intro
BXP - June 2018 - BB1
BXP - June 2018 - BB2
BXP - June 2018 - BXP - June 2018
BXP - June 2018 - Cover2
BXP - June 2018 - 1
BXP - June 2018 - Contents
BXP - June 2018 - 3
BXP - June 2018 - 4
BXP - June 2018 - 5
BXP - June 2018 - Editor’s Letter
BXP - June 2018 - 7
BXP - June 2018 - The Scene
BXP - June 2018 - 9
BXP - June 2018 - Chief Experience Officer Series: Fresh Approach
BXP - June 2018 - 11
BXP - June 2018 - 12
BXP - June 2018 - 13
BXP - June 2018 - 14
BXP - June 2018 - 15
BXP - June 2018 - 16
BXP - June 2018 - 17
BXP - June 2018 - Buzz-Worthy Health Care Innovation
BXP - June 2018 - 19
BXP - June 2018 - 20
BXP - June 2018 - 21
BXP - June 2018 - 22
BXP - June 2018 - 23
BXP - June 2018 - Itching the Impulse
BXP - June 2018 - 25
BXP - June 2018 - 26
BXP - June 2018 - 27
BXP - June 2018 - The Debate: Socially Conscious Marketing & Eco-Conscious Design
BXP - June 2018 - 29
BXP - June 2018 - 30
BXP - June 2018 - 31
BXP - June 2018 - 32
BXP - June 2018 - 33
BXP - June 2018 - Brand Leaders & Rising Stars Retrospective
BXP - June 2018 - 35
BXP - June 2018 - 36
BXP - June 2018 - The Toolbox: Transparent & Glass Packaging
BXP - June 2018 - 38
BXP - June 2018 - 39
BXP - June 2018 - 40
BXP - June 2018 - 41
BXP - June 2018 - 42
BXP - June 2018 - Ad Index
BXP - June 2018 - The List
BXP - June 2018 - Cover3
BXP - June 2018 - Cover4
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