BXP - June 2018 - 23

23

A promo for Ar A by Kolibree, the predecessor to the colgAte
smArt electronic toothbrush. (left) designed with the help of
dentists, the colgAte smArt electronic toothbrush feAtures
reAl-time sensors And ArtificiAl intelligence Algorithms to
detect brushing effectiveness in 16 zones of the mouth. (right)

Health Records information paired with HealthKit data, patients

enabling pill reminders and allowing the user to receive

are on the path to receiving a holistic view of their health. With

relevant medication information. Medisafe can warn patients

the Health Records API open to our incredible community of

of problematic drug-to- drug interactions because they have

developers and researchers, consumers can personalize their

the comprehensive view of the patient's exact medication list

health needs with the apps they use every day."

from several hospitals and clinics.

Health Records data is encrypted on iPhone and protected

ResearchKit, the same technology being used for Colgate

with the consumer's iPhone passcode. When consumers share

Smart Electronic Toothbrush, will also benefit from Apple's

their health record data with trusted apps, the data flows

decision. With the new Health Records API, doctors can

directly from HealthKit to the third-party app and, Apple is

integrate patient medical data into their ResearchKit study

insistent on this point, the data is not sent to Apple's servers.

apps for a more complete view of their participants' health
background.

Developers building health apps can individualize experiences, with the user's permission, based on the user's

Collaborative innovations in health care will change the

unique health history across key categories. One example is

medical landscape forever, which could benefit all human-

Medisafe, a medication management app, which will connect

kind, and collaborative efforts happening now in health care

with the Health Records feature so consumers can easily

could become best-in-class examples for brands in multiple

import their prescription list without manual entry, quickly

markets. 

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - June 2018

BXP - June 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Fresh Approach
Buzz-Worthy Health Care Innovation
Itching the Impulse
The Debate: Socially Conscious Marketing & Eco-Conscious Design
Brand Leaders & Rising Stars Retrospective
The Toolbox: Transparent & Glass Packaging
Ad Index
The List
BXP - June 2018 - Intro
BXP - June 2018 - BB1
BXP - June 2018 - BB2
BXP - June 2018 - BXP - June 2018
BXP - June 2018 - Cover2
BXP - June 2018 - 1
BXP - June 2018 - Contents
BXP - June 2018 - 3
BXP - June 2018 - 4
BXP - June 2018 - 5
BXP - June 2018 - Editor’s Letter
BXP - June 2018 - 7
BXP - June 2018 - The Scene
BXP - June 2018 - 9
BXP - June 2018 - Chief Experience Officer Series: Fresh Approach
BXP - June 2018 - 11
BXP - June 2018 - 12
BXP - June 2018 - 13
BXP - June 2018 - 14
BXP - June 2018 - 15
BXP - June 2018 - 16
BXP - June 2018 - 17
BXP - June 2018 - Buzz-Worthy Health Care Innovation
BXP - June 2018 - 19
BXP - June 2018 - 20
BXP - June 2018 - 21
BXP - June 2018 - 22
BXP - June 2018 - 23
BXP - June 2018 - Itching the Impulse
BXP - June 2018 - 25
BXP - June 2018 - 26
BXP - June 2018 - 27
BXP - June 2018 - The Debate: Socially Conscious Marketing & Eco-Conscious Design
BXP - June 2018 - 29
BXP - June 2018 - 30
BXP - June 2018 - 31
BXP - June 2018 - 32
BXP - June 2018 - 33
BXP - June 2018 - Brand Leaders & Rising Stars Retrospective
BXP - June 2018 - 35
BXP - June 2018 - 36
BXP - June 2018 - The Toolbox: Transparent & Glass Packaging
BXP - June 2018 - 38
BXP - June 2018 - 39
BXP - June 2018 - 40
BXP - June 2018 - 41
BXP - June 2018 - 42
BXP - June 2018 - Ad Index
BXP - June 2018 - The List
BXP - June 2018 - Cover3
BXP - June 2018 - Cover4
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http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201504
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201503
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20141112
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201410
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201409
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