BXP - June 2018 - 8

8

T H E S CENE
n e w s f r o m t h e b r a n d i n g , d e s i g n a n d m a r ke t i n g w o r l d s

Cosmoprof and FIDM open public voting for
Connected Beauty Concept 2050
Cosmoprof North America

"We used key insights from the

(CPNA), in collaboration

debut Beauty Pitch 2015 com-

with Fashion Institute of

petition to arrive at this year's

Design & Merchandising

format which is all about effi-

(FIDM) has opened public

ciently bringing truly qualified

voting for its Connected

investors and target companies

Beauty Concept of 2050.

together for impactful oppor-

Online voting will be open

tunities," says Daniela Ciocan,

through July 5 at https://

marketing director at CPNA.

cosmoprofnorthamerica.
com/exhibition/2018-cpn-

The program is open to

a-special-projects-and-col-

qualified Professional Beauty

laborations/fidm-voting.

Association (PBA) members,
CPNA exhibitors and existing

Five FIDM undergraduate

beauty companies with at least

student teams were chal-

one original product and $500k

Selected companieS will be invited to preSent their
tions articulating their vision buSineSS model and requeSt funding to intereSted
inveStorS during a 15-minute cloSed-door pitch on July 29.

in revenue. Selected companies

smart packaging and

funding to interested investors

lenged to develop presentaon what beauty products'

will be invited to present their
business model and request

formulation or delivery system will look like in 2050. Team

during a 15-minute closed-door pitch on July 29. All appli-

members from CPNA visited FIDM on June 13 and selected

cants will have the opportunity to be reviewed by all partici-

three finalists, NU-YU by Alysha Freeze and Quiana Johnson,

pating investors-while only some will be selected to pitch live

Kuali by Carla Colunga and Laura Metzger, and Chroma by

to investors. The entrepreneurs must be prepared to make a

Megan Satterfield and Shuihan Ding, based on creativity,

presentation to as many as six investors in the room at a time,

originality and presentation.

and be willing to show their current sales, distribution model,
market opportunities and intended use of funds.

The winning team will receive a trip to CPNA 2018 to exclusively present their concept during the Beauty Innovation

"Being able to offer our attendees the opportunity to be seen

Awards & Design Reception on July 30 at the Mandalay Bay

by a wide group of qualified investors while simultaneously

Convention Center in Las Vegas, NV. Event attendees can

gaining further visibility and networking opportunity at the

also learn more about all of the finalists concepts during a

largest B2B beauty event is unparalleled," says Ciocan.

30-minute conference session earlier that same day.
These events are in addition to a robust educational conferCNPA holds a variety of events during its show, including

ence program, which includes a branding execution focused

Beauty Pitch Angels 2018. The new program was created after

presentation by Brand Experience's editor-in-chief that will

the debut Beauty Pitch 2015 competition as a way to bring

explore how attendees can use the unique characteristics

private equity and venture capitalists together with some of

in natural materials to communicate a brand's personality,

the latest industry innovators. Interested brands applied online

differentiate themselves on shelf and delight brand fans. For

and pre-selected companies will be invited to pitch live to a

more information about this session, visit http://cosmoprof-

group of prominent angel investors in Las Vegas.

northamerica.com/growing-glory

june/july 2018

|

Brand Experience


https://cosmoprofnorthamerica.com/exhibition/2018-cpna-special-projects-and-collaborations/fidm-voting https://cosmoprofnorthamerica.com/exhibition/2018-cpna-special-projects-and-collaborations/fidm-voting http://cosmoprofnorthamerica.com/growing-glory http://cosmoprofnorthamerica.com/growing-glory

Table of Contents for the Digital Edition of BXP - June 2018

BXP - June 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Fresh Approach
Buzz-Worthy Health Care Innovation
Itching the Impulse
The Debate: Socially Conscious Marketing & Eco-Conscious Design
Brand Leaders & Rising Stars Retrospective
The Toolbox: Transparent & Glass Packaging
Ad Index
The List
BXP - June 2018 - Intro
BXP - June 2018 - BB1
BXP - June 2018 - BB2
BXP - June 2018 - BXP - June 2018
BXP - June 2018 - Cover2
BXP - June 2018 - 1
BXP - June 2018 - Contents
BXP - June 2018 - 3
BXP - June 2018 - 4
BXP - June 2018 - 5
BXP - June 2018 - Editor’s Letter
BXP - June 2018 - 7
BXP - June 2018 - The Scene
BXP - June 2018 - 9
BXP - June 2018 - Chief Experience Officer Series: Fresh Approach
BXP - June 2018 - 11
BXP - June 2018 - 12
BXP - June 2018 - 13
BXP - June 2018 - 14
BXP - June 2018 - 15
BXP - June 2018 - 16
BXP - June 2018 - 17
BXP - June 2018 - Buzz-Worthy Health Care Innovation
BXP - June 2018 - 19
BXP - June 2018 - 20
BXP - June 2018 - 21
BXP - June 2018 - 22
BXP - June 2018 - 23
BXP - June 2018 - Itching the Impulse
BXP - June 2018 - 25
BXP - June 2018 - 26
BXP - June 2018 - 27
BXP - June 2018 - The Debate: Socially Conscious Marketing & Eco-Conscious Design
BXP - June 2018 - 29
BXP - June 2018 - 30
BXP - June 2018 - 31
BXP - June 2018 - 32
BXP - June 2018 - 33
BXP - June 2018 - Brand Leaders & Rising Stars Retrospective
BXP - June 2018 - 35
BXP - June 2018 - 36
BXP - June 2018 - The Toolbox: Transparent & Glass Packaging
BXP - June 2018 - 38
BXP - June 2018 - 39
BXP - June 2018 - 40
BXP - June 2018 - 41
BXP - June 2018 - 42
BXP - June 2018 - Ad Index
BXP - June 2018 - The List
BXP - June 2018 - Cover3
BXP - June 2018 - Cover4
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