Hospitality Style - Fall 2012 - (Page 4)

/ / / FROM THE EDITOR US AND THEM / / / When I asked Cauhaus Design co-founder Tobin Schermerhorn what she would have done differently if the Renaissance St. Louis Airport Hotel had been a boutique, she said, “Nothing.” As she sees it, “Achieving a boutique feel is all about the creation of intimate spaces. We love creating private lounges, private dining rooms, fire place nooks and furniture groups with the ability to define rooms within rooms. That’s true regardless of whether there’s a flag over the door.” Looking at the images in this issue’s special report (p. 18), it’s clear that hotel brands are no longer playing catch-up with their independent competitors. Firms such as Cauhaus Design, FRCH Design Worldwide and dash design are finding new solutions that leverage the broad canvas only big box hotels can provide. A boutique may be able to use its interiors concept to tell a great short story, but an atrium lobby can speak volumes about the variety of experiences that reflect all aspects of guests’ lifestyles. If anything, FRCH’s James Stapleton sees hotel chains like Hyatt as drivers for fresh design thinking. “Now, brand standards aren’t so much constraints as guideposts,” he says. “Companies such as Hyatt are less about delivering on the letter of their standards than the spirit, and that, in turn, means that chain hotels are no longer predictable but exciting.” Just as no one operational approach has a monopoly on good design, neither does budget. Tierra Patagonia Hotel & Spa (p. 36) points to a super-natural way of saying fivestar luxury in a national park setting in southern Chile. It is rich, exotic and beautiful. But less well-endowed projects as Paris’ Hôtel Original (p. 32) and Sabadell, Spain’s Fuuud restaurant (p. 26) prove once again that creativity can fill in any financing gaps in making a hotel or restaurant unforgettable. The battle lines that were once drawn between the big guys and the mavericks have disappeared. What remains is a new order of owners, operators and designers willing to take risks and reward guests with inventive environments they’ll want to explore again and again. 11262 Cornell Park Dr. Cincinnati, OH 45242 p: 513.421.2050 / f: 513.421.5144 / / / EDITORIAL EDITOR Mary Scoviak SENIOR ART DIRECTOR Kimberly Pegram COPY EDITOR Matthew Hall / / / SALES PUBLISHER, HOSPITALITY PRODUCTS Michael Schneider p: 513.263.9379 BUSINESS DEVELOPMENT MANAGER, WEST Gerry Kreger p: 323.999.0991 BUSINESS DEVELOPMENT MANAGER, SOUTHEAST Scott Rickles p: 770.664.4567 BUSINESS DEVELOPMENT MANAGER, SOUTHWEST Ben Skidmore p: 972.587.9064 / / / CORPORATE PRESIDENT Wall art, Renaissance St. Louis Airport Hotel Tedd Swormstedt SENIOR VP HOSPITALITY Michelle Finn AUDIENCE DEVELOPMENT DIRECTOR Christine Baloga Keri Harper PRODUCTION COORDINATOR DIRECTOR OF BOOK DIVISION Mark Kissling REPRINT INFORMATION 800.925.1110, ext. 399 SUBSCRIPTION SERVICES EDITOR P.O. Box 1060 / Skokie, IL 60076 P: (847) 763-4938 F: (847) 763-9030 / / / ADVISORY BOARD MISHA BEDNER project director HBA/Hirsch Bedner Associates ALISA CHODOS principal and partner LaCour Chodos Interior Design RONEL CORBIN U.S. corporate director of spa operations ESPA International JAMES DILLEY associate director Jestico + Whiles JP FORD senior vice president Lodging Econometrics KELLY GONZALEZ associate vice president, newbuild design Royal Caribbean International ED GRUN principal and leader of hospitality practice Gensler JAMES HAMILTON design director Graven Images TED JACOBS vice president of luxury brands Starwood Hotels & Resorts Worldwide Inc. JENNIFER JOHANSON president/ceo EDG HO KWONCJAN managing director, design services Banyan Tree Hotels and Resorts GEORGE LAGUSIS senior vice president, design and construction Fairmont Hotels & Resorts WILLIAM LANGMADE president Purchasing Management International ALEJANDRA LILLO partner GRAFT RAMSEY MANKARIOUS chief executive officer Cedar Capital Partners LLC WENDY MENDES vice president RTKL Associates MAY POON senior project designer Wilson Associates ROBERT PUCCINI president/ceo Puccini Group CLAUS SENDLINGER president and ceo Design Hotels JAMES STAPLETON vice president/principal FRCH Design Worldwide DAVID SUSSMAN senior vice president, hotel development and design Kimpton Hotel & Restaurant Group ADAM TIHANY founder and principal Tihany Design SVEN VAN ASSCHE vice president of design MGM Mirage Design Group PATRICIA WALKER senior interior designer Studio GAIA GLENN WILSON vice president, international interior design Marriott International HOWARD J. WOLFF founder Full-Height Advice 4 HOSPITALITYSTYLE.COM / FALL 2012 http://www.HOSPITALITYSTYLE.COM

Table of Contents for the Digital Edition of Hospitality Style - Fall 2012

Hospitality Style - Fall 2012
From the Editor/ Advisory Board
The Edge
Wish List Showroom
Big Is Beautiful
Fuuud for Thought
Mid-Tier Magic
Stealing the Scene
Chain Reaction
Outdoor Furniture Showroom
Fabric Showroom

Hospitality Style - Fall 2012