contents apRiL 2012 vol. 10 no. 3 columns 14 Designer’s Corner by Ronald de Vlam Creative environments accelerate the innovation process. 40 globespotting by Lynn Dornblaser Thinking inside the box delivers a cool cube drink package. 10 Features 18 22 24 28 30 DePartments 4 6 from the eDitor front panel Certifiable, and Proud of It Certification for sustainability becomes part of the new creative brief. Prescription for Profits Taking on challenging medical-packaging projects can reap rewards. 10 snapshots 34 proDuCt foCus: glass & rigiD plastiC 38 online now 39 Datebook 39 inDex of aDvertisers Far Beyond Farming A package redesign combines the practical and philosophical. The Promise of Technology Smart and active materials elevate the packaged-product experience. Proof of Concepts Virtual and physical prototypes offer multiple paths to refined designs. 30 on the coVeR Revamped packaging for Endangered Species Chocolate (ESC) helps consumers connect to the company’s social-responsibility mission. The new packages feature a prominent 10% Promise tag and a QR code that helps explain how ESC combines 10% of its net profits with funds from private donors to support species, habitat and humanity. Read more about ESC and its redesigned packaging on page 11. 2 april 2012