Package Design - April 2012 - 6

FRONT PANEL

Lattes and Laser Cutting
A Japanese café caters to coffee-loving creatives.

E

spresso makers, grinders and coffee makers are some of the machines you typically expect to see in a café. But how about a laser cutter? Designers in Shiboya, Japan, now have a place where they can get their cappuccino x and fabricate their caffeine-driven concepts via an on-site laser cutter to transform sheets of paper, wood and plastic into 3-D mock-ups, packages and point-of-purchase displays. The place is FabCafé, and it opened on March 7. The café was launched by Toshiya Fukuda, Chiaki Hayashi and Mitsuhiro Suwa, who are creatives themselves. Their desire was to create a fun space that inspires designers and provides the tools to test their ideas out. To ensure its space was as special as its services, FabCafé hired two up-and-coming Japanese architects, Yuri Naruse and Jun Inokumato. The pair created a space that perfectly serves FabCafé’s dual role as collaborative meeting space (plenty of outlets for designers’ laptops and tablets) and coffee shop (bright, open oor plan with stylish seating) and somehow made a fabrication shop t right in. FabCafé also bene ts from the technical and creative guidance of Hiroya Tanaka, associate professor at Keio University SFC and founder of FabLab Japan. Not all the creative work at FabCafé happens on the fabrication side of the business. The café also makes a cute marshmallow latte.

DESIGN REWIND

Oreo Turns 100
On March 6, 1912, Nabisco, (now part of Kraft Foods Inc. (North eld, IL), combined two decoratively embossed, chocolate- avored biscuits with a creamy lling to create the Oreo biscuit. Today, Oreo cookies come in several varieties, including a Triple Double Oreo that adds another layer of cream, as well as a vanilla wafer. In its century-long history, Oreo has also undergone some signi cant packaging changes.
1923 The cookies moved to a paperboard package.

1912 Consumers bought Oreos in a biscuit box that was taller than it was wide.

1932 Oreo used a much more colorful version of the paperboard package. For much of the snack’s early history, the color yellow played a huge part in Oreo branding.

6

APRIL 2012



Package Design - April 2012

Table of Contents for the Digital Edition of Package Design - April 2012

Package Design - April 2012
Contents
From the Editor
Front Panel
Snapshots
Designer's Corner
Certifiable, and Proud of It
Prescription for Profits
Far Beyond Farming
The Promise of Technology
Proof of Concepts
Product Focus: Glass & Rigid Plastic
Online Now
Datebook
Index of Advertisers
Globespotting
Package Design - April 2012 - Intro
Package Design - April 2012 - Package Design - April 2012
Package Design - April 2012 - Cover2
Package Design - April 2012 - 1
Package Design - April 2012 - Contents
Package Design - April 2012 - 3
Package Design - April 2012 - From the Editor
Package Design - April 2012 - 5
Package Design - April 2012 - Front Panel
Package Design - April 2012 - 7
Package Design - April 2012 - 8
Package Design - April 2012 - 9
Package Design - April 2012 - Snapshots
Package Design - April 2012 - 11
Package Design - April 2012 - 12
Package Design - April 2012 - 13
Package Design - April 2012 - Designer's Corner
Package Design - April 2012 - 15
Package Design - April 2012 - 16
Package Design - April 2012 - 17
Package Design - April 2012 - Certifiable, and Proud of It
Package Design - April 2012 - 19
Package Design - April 2012 - 20
Package Design - April 2012 - 21
Package Design - April 2012 - Prescription for Profits
Package Design - April 2012 - 23
Package Design - April 2012 - Far Beyond Farming
Package Design - April 2012 - 25
Package Design - April 2012 - 26
Package Design - April 2012 - 27
Package Design - April 2012 - The Promise of Technology
Package Design - April 2012 - 29
Package Design - April 2012 - Proof of Concepts
Package Design - April 2012 - 31
Package Design - April 2012 - 32
Package Design - April 2012 - 33
Package Design - April 2012 - Product Focus: Glass & Rigid Plastic
Package Design - April 2012 - 35
Package Design - April 2012 - 36
Package Design - April 2012 - 37
Package Design - April 2012 - Online Now
Package Design - April 2012 - Index of Advertisers
Package Design - April 2012 - Globespotting
Package Design - April 2012 - Cover3
Package Design - April 2012 - Cover4
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