Package Design - June/July 2013 - 26

for

LOCO

LOCAL

The ‘buy local’ movement drives more
digitally printed, regional label and
packaging projects in house—opening up
design options for smaller product lines.
By Mark Vruno

C

FOR MORE INFORMATION, VISIT
Allen Datagraph Systems, www.adsi-usa.com
HP, www.hp.com
Labels Unlimited, www.labelsunlimited.net
TOPP Digital Label Solutions, http://topplabels.com
Xeikon, www.xeikon.com

26

JUNE/JULY 2013

onsumer demand for locally produced goods
is driving the sales of everything from bakery
products in bags, pouches and boxes to novelty
items at summer farmer’s markets and specialty
stores. To deliver an experience beyond what
undecorated, stock packaging provides, more
brands are leveraging the flexibility of digital printing through outsourced label production as well as
investing in their own digital printing devices to
bring production in house.
The Totuga Caribbean Rum Cake Company,
based in Jamaica, has a product line with 84 SKUs
with quantities varying from 1,000 to 100,000.
Adding to the complexity, the national flag image
on the labels varies from the Bahamas to Barbados
to the Cayman Islands to Jamaica depending on the
cakes’ island destinations. Robin Jopp, marketing
manager for Labels Unlimited, which supplies the
labels, says the regional strategy helps boost sales
and attract attention for the international brand.
Labels are printed four-color process plus white
on 2-mil. clear biaxially oriented PP plus gloss lamination on a HP Indigo WS6000 digital web press.
“With the Indigo, it’s pretty much design and
print,” says Jopp, “so it’s a designer’s dream. Digital
printing now is more practical and more intuitive
than ever because it allows us to reach consumers
on a more specific basis.”
On the Florida peninsula, Interbeverage manufactures hot-fill drink products, including a line of
all-natural fruit juices and teas sold regionally
Package Design - June/July 2013

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