Package Design - August 2013 - 62

SHOW PREVIEW

Smart Packaging for Smart Brands
Active packaging technologies are set to take
center shelf at Pack Expo Las Vegas 2013.

P

ackaging is getting smarter. New active packaging systems, also referred to as intelligent or
smart packaging, are making life easier for the consumer by helping to ensure the quality, safety and
freshness of everyday products. Most commonly
found in the food, beverage and pharmaceutical
industries, these active packaging solutions are
designed to prolong shelf life, monitor freshness,
track and trace a particular product’s journey or
provide a seal of authentication.
According to a study from Research and Markets, a global market research resource based in
Dublin, Ireland, the global active and smart pack-

aging technology market for food and beverages
will grow from $15.79 million in 2010 to $23.47
million in 2015. Smart packaging technologies are
becoming increasingly important as shoppers look
for value in what they purchase—getting the most
for their dollar with the confidence that what they
are putting in their basket is the real deal.
A variety of active packaging solutions help conquer challenges like freshness and counterfeiting,
and some of the latest technologies on the market
will be showcased at Pack Expo Las Vegas 2013,
Sept. 23-25 at the Las Vegas Convention Center.

THE REAL DEAL
Knowing if a product is authentic can be
worrisome for consumers, and providing that
confidence can be challenging for manufacturers who don’t want their brand misrepresented by counterfeiting. Complete
Inspection Systems, Inc. (Booth
No. 5000), a provider of
digital print inspection and
cutting-edge tracking and
authentication technologies,
plans to exhibit a new product in
its portfolio, HD Barcode.
While it’s similar to a QR code,
which has become synonymous with
product tracking, identification
and marketing, the HD Barcode
from Complete Inspection systems
is what president Gary Parish calls “a
QR code on steroids.”
“QR codes can have about 4kB of
data. The HD Barcode can handle 703kB.
So it’s like jumping a quantum leap forward,”
says Parish.
This multi-use barcode holds more secure
data, and can be configured so it will not scan
properly if copied. The codes can be scanned with
a smartphone or PC scanner to reveal detailed
product information without the need of the Internet. The barcodes, explains Parish, include alpha/
numeric codes that must match in the authentication system and can be used on a wide range of
62

AUGUST 2013



Package Design - August 2013

Table of Contents for the Digital Edition of Package Design - August 2013

Package Design - August 2013
Contents
Editor’s Letter
Front Panel
Snapshots
Converter’s Corner
Two Icons, One Bottle
Toast to Today
Attention Grabbers
Seductive Spirits
Brand Makers
Mauro Porcini of Pepsico Inc.
Philip J. Duncan of Procter & Gamble
Jeff McLemore of Sunsweet Growers Inc.
Bill Kneebusch of Popeye Energy
Sheila Scott Formerly of Williams-Sonoma
Darralyn Rieth of Kimberly-Clark
Kevin Ford of Millercoors
Luminous Beauties
Smart Packaging for Smart Brands
Product Focus: Boxes and Cartons
Datebook
Index of Advertisers
Field Notes
Package Design - August 2013 - Intro
Package Design - August 2013 - BB1
Package Design - August 2013 - BB2
Package Design - August 2013 - Package Design - August 2013
Package Design - August 2013 - Cover2
Package Design - August 2013 - 1
Package Design - August 2013 - Contents
Package Design - August 2013 - 3
Package Design - August 2013 - Editor’s Letter
Package Design - August 2013 - 5
Package Design - August 2013 - Front Panel
Package Design - August 2013 - 7
Package Design - August 2013 - 8
Package Design - August 2013 - 8a
Package Design - August 2013 - 8b
Package Design - August 2013 - 9
Package Design - August 2013 - 10
Package Design - August 2013 - 11
Package Design - August 2013 - 12
Package Design - August 2013 - 13
Package Design - August 2013 - Snapshots
Package Design - August 2013 - 15
Package Design - August 2013 - 16
Package Design - August 2013 - 16a
Package Design - August 2013 - 16b
Package Design - August 2013 - 17
Package Design - August 2013 - 18
Package Design - August 2013 - Converter’s Corner
Package Design - August 2013 - Two Icons, One Bottle
Package Design - August 2013 - 21
Package Design - August 2013 - 22
Package Design - August 2013 - 23
Package Design - August 2013 - Toast to Today
Package Design - August 2013 - 25
Package Design - August 2013 - 26
Package Design - August 2013 - Attention Grabbers
Package Design - August 2013 - 28
Package Design - August 2013 - 29
Package Design - August 2013 - Seductive Spirits
Package Design - August 2013 - 31
Package Design - August 2013 - Brand Makers
Package Design - August 2013 - 33
Package Design - August 2013 - Mauro Porcini of Pepsico Inc.
Package Design - August 2013 - 35
Package Design - August 2013 - 36
Package Design - August 2013 - 37
Package Design - August 2013 - Philip J. Duncan of Procter & Gamble
Package Design - August 2013 - 39
Package Design - August 2013 - 40
Package Design - August 2013 - 41
Package Design - August 2013 - Jeff McLemore of Sunsweet Growers Inc.
Package Design - August 2013 - 43
Package Design - August 2013 - 44
Package Design - August 2013 - 45
Package Design - August 2013 - Bill Kneebusch of Popeye Energy
Package Design - August 2013 - 47
Package Design - August 2013 - Sheila Scott Formerly of Williams-Sonoma
Package Design - August 2013 - 49
Package Design - August 2013 - 50
Package Design - August 2013 - 51
Package Design - August 2013 - Darralyn Rieth of Kimberly-Clark
Package Design - August 2013 - 53
Package Design - August 2013 - 54
Package Design - August 2013 - 55
Package Design - August 2013 - Kevin Ford of Millercoors
Package Design - August 2013 - 57
Package Design - August 2013 - 58
Package Design - August 2013 - 59
Package Design - August 2013 - Luminous Beauties
Package Design - August 2013 - 61
Package Design - August 2013 - Smart Packaging for Smart Brands
Package Design - August 2013 - 63
Package Design - August 2013 - 64
Package Design - August 2013 - Product Focus: Boxes and Cartons
Package Design - August 2013 - 66
Package Design - August 2013 - Index of Advertisers
Package Design - August 2013 - Field Notes
Package Design - August 2013 - Cover3
Package Design - August 2013 - Cover4
https://www.nxtbookmedia.com