Package Design - December 2013 - 2

Contents

DECember 2013
Vol. 11 No. 9

columns
32 	 Field Notes
By Linda Casey
Readers weigh in on vegetable
pack. Is it off-beat branding or
true love?

DEPARTMENTS
	 4 	 Editor's Letter
	 6 	 Front Panel

13

	31 	 Datebook

Fulfilling a Tropical Fantasy

	31 	Index of Advertisers

By Mark Vruno
Package redesign aims to create big waves in the
sunscreen market.

16

	18 	
Design Tech Products:
Digital Printing AND
FINISHING
	25 	
Product Focus:
Prototyping

Features
14

	10 	Snapshots

Say You, Say Me
By Linda Casey
Make your brand a star by
letting shoppers customize your
packaging.

22

Star Rising
By Bill Goodwin and
Shawne Goodwin
Explore the top five design
trends in toy packaging.

on the cover The allure of the

16

2

DECEMBER 2013

sun compelled SiSi Martin to flee
the mainland east coast for tropical
Maui, Hawaii. If developing a
sunscreen line with dual benefits of
protecting the active beach goer's
skin, while 100% reef safe and
made from all-natural ingredients
wasn't enough of a challenge,
Martin's product line, Native Maui,
required packaging reflective of its
special blends. Read more on
page 14.



Package Design - December 2013

Table of Contents for the Digital Edition of Package Design - December 2013

Package Design - December 2013
Contents
Editor's Letter
Front Panel
Snapshots
Fulfilling a Tropical Fantasy
Say You, Say Me
Design Tech Products: Digital Printing and Finishing
Star Rising
Product Focus: Prototyping
Datebook
Index of Advertisers
Field Notes
Package Design - December 2013 - Intro
Package Design - December 2013 - BB1
Package Design - December 2013 - BB2
Package Design - December 2013 - Package Design - December 2013
Package Design - December 2013 - Cover2
Package Design - December 2013 - 1
Package Design - December 2013 - Contents
Package Design - December 2013 - 3
Package Design - December 2013 - Editor's Letter
Package Design - December 2013 - 5
Package Design - December 2013 - Front Panel
Package Design - December 2013 - 7
Package Design - December 2013 - 8
Package Design - December 2013 - 9
Package Design - December 2013 - Snapshots
Package Design - December 2013 - 11
Package Design - December 2013 - 12
Package Design - December 2013 - 13
Package Design - December 2013 - Fulfilling a Tropical Fantasy
Package Design - December 2013 - 15
Package Design - December 2013 - Say You, Say Me
Package Design - December 2013 - 17
Package Design - December 2013 - Design Tech Products: Digital Printing and Finishing
Package Design - December 2013 - 19
Package Design - December 2013 - 20
Package Design - December 2013 - 21
Package Design - December 2013 - Star Rising
Package Design - December 2013 - 23
Package Design - December 2013 - 24
Package Design - December 2013 - Product Focus: Prototyping
Package Design - December 2013 - 26
Package Design - December 2013 - 27
Package Design - December 2013 - 28
Package Design - December 2013 - 29
Package Design - December 2013 - 30
Package Design - December 2013 - Index of Advertisers
Package Design - December 2013 - Field Notes
Package Design - December 2013 - Cover3
Package Design - December 2013 - Cover4
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