Package Design - June/July 2014 - 12

snap

SHOTS

A Chipper
Celebration

Snack food company opens
anniversary festivities with
celebratory package design.

C

atering to consumers' needs is a longstanding practice for Husman's Snack Food Company; founded in 1919, 24-year-old Harry
Husman worked as a materials salesperson catering
to grocers. Husman noticed the supply and demand
presence in local Cincinnati area grocers was offset
and decided to produce potato chips to meet consumers' needs; thus Husman's Snack Food Company
was born. To celebrate 95 years of providing
consumers with tantalizing treats, Husman's is
launching a multichannel anniversary campaign,
including a special 95th anniversary bag.
Adorned with brightly colored balloon graphics
scattered on pack, the Husman's anniversary bag features a sunburst yellow graphic with copy reading,
"started in a sunlit kitchen," as well as copy prominently displaying 95 years. The foundation year,
1919, and current year, 2014, are ﬂanked in a blue
colored banner on
either side of the
sunburst graphic.

Crown-worthy
Customization

Glamour is delivered via show stopping
package design.

I

n concurrence with Farouk Systems Inc., parent company
of Chi styling products and tools, Miss Universe Style
Illuminate waltzes onto retailers' shelves nationwide as
a line of hair styling products and tools.
As part of a licensing partnership that Parham Santana
(www.parhamsantana.com), The Brand Extension Agency,
manages for client, The Miss Universe Organization, the wet hair
care products are housed in aptly distinguishable hot pink
metallic cans and PET bottles with silver metallic closures and
cutout metallic lettering. Brushed aluminum cans feature a gloss
ﬁnish in Rhodamine Red C Pantone and translucent PET bottles
feature the same Pantone treatment via colorant to create the
hot pink hue. A hinged closure gives the black and feature
metallic pink setup boxes a touch of premium.
The branding and packaging was designed to reﬂect a feeling
of "glamorous sophistication," according to Basim Shami, CEO,
Farouk Systems Inc. "The goal was to capture the look of Miss
Universe herself in each product, from color scheme, to bottle
choice and even to small emblems and details."

12

JUNE/JULY 2014

Package Design - June/July 2014

Table of Contents for the Digital Edition of Package Design - June/July 2014

Package Design - June/July 2014
Table of Contents
Editor’s Letter
Publisher’s Letter
Front Panel
Snapshots
Package Design Matters: Creative Drive
Packaging Pantene’s Crowning Glory
Nature Nut
Keepin’ it Real
Design Tech Products: Prototyping Technologies
Fresh Story
Brand Makers
Product Focus: Biobased Packaging
ndex of Advertisers
Field Notes
Package Design - June/July 2014 - Intro
Package Design - June/July 2014 - BB1
Package Design - June/July 2014 - BB2
Package Design - June/July 2014 - Package Design - June/July 2014
Package Design - June/July 2014 - Cover2
Package Design - June/July 2014 - 1
Package Design - June/July 2014 - Table of Contents
Package Design - June/July 2014 - 3
Package Design - June/July 2014 - Editor’s Letter
Package Design - June/July 2014 - 5
Package Design - June/July 2014 - Publisher’s Letter
Package Design - June/July 2014 - Front Panel
Package Design - June/July 2014 - 8
Package Design - June/July 2014 - 9
Package Design - June/July 2014 - 10
Package Design - June/July 2014 - 11
Package Design - June/July 2014 - Snapshots
Package Design - June/July 2014 - 13
Package Design - June/July 2014 - 14
Package Design - June/July 2014 - 15
Package Design - June/July 2014 - Package Design Matters: Creative Drive
Package Design - June/July 2014 - 17
Package Design - June/July 2014 - 18
Package Design - June/July 2014 - 19
Package Design - June/July 2014 - 20
Package Design - June/July 2014 - 21
Package Design - June/July 2014 - 22
Package Design - June/July 2014 - 23
Package Design - June/July 2014 - 24
Package Design - June/July 2014 - 25
Package Design - June/July 2014 - 26
Package Design - June/July 2014 - 27
Package Design - June/July 2014 - Packaging Pantene’s Crowning Glory
Package Design - June/July 2014 - 29
Package Design - June/July 2014 - 30
Package Design - June/July 2014 - 31
Package Design - June/July 2014 - Nature Nut
Package Design - June/July 2014 - 33
Package Design - June/July 2014 - 34
Package Design - June/July 2014 - Keepin’ it Real
Package Design - June/July 2014 - 36
Package Design - June/July 2014 - 37
Package Design - June/July 2014 - 38
Package Design - June/July 2014 - 39
Package Design - June/July 2014 - Design Tech Products: Prototyping Technologies
Package Design - June/July 2014 - 41
Package Design - June/July 2014 - 42
Package Design - June/July 2014 - 43
Package Design - June/July 2014 - 44
Package Design - June/July 2014 - 45
Package Design - June/July 2014 - 46
Package Design - June/July 2014 - 47
Package Design - June/July 2014 - 48
Package Design - June/July 2014 - 49
Package Design - June/July 2014 - 50
Package Design - June/July 2014 - Fresh Story
Package Design - June/July 2014 - 52
Package Design - June/July 2014 - 53
Package Design - June/July 2014 - 54
Package Design - June/July 2014 - 55
Package Design - June/July 2014 - 56
Package Design - June/July 2014 - 57
Package Design - June/July 2014 - Brand Makers
Package Design - June/July 2014 - 59
Package Design - June/July 2014 - 60
Package Design - June/July 2014 - 61
Package Design - June/July 2014 - 62
Package Design - June/July 2014 - 63
Package Design - June/July 2014 - 64
Package Design - June/July 2014 - 65
Package Design - June/July 2014 - 66
Package Design - June/July 2014 - 67
Package Design - June/July 2014 - 68
Package Design - June/July 2014 - 69
Package Design - June/July 2014 - 70
Package Design - June/July 2014 - 71
Package Design - June/July 2014 - Product Focus: Biobased Packaging
Package Design - June/July 2014 - 73
Package Design - June/July 2014 - 74
Package Design - June/July 2014 - 75
Package Design - June/July 2014 - 76
Package Design - June/July 2014 - 77
Package Design - June/July 2014 - 78
Package Design - June/July 2014 - ndex of Advertisers
Package Design - June/July 2014 - Field Notes
Package Design - June/July 2014 - Cover3
Package Design - June/July 2014 - Cover4
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