Package Design - September 2014 - 10

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SHOTS

Penny for Your
Thoughts
English coin inspires gin label
design.

Ravishing Rum

Spirit packaging hearkens back to Cuba's
Golden Age.

ecanter-like bottles descending in height with age
and value in mind nod to Art Deco styling. The four
custom forms by Saverglass (www.saverglass.com)
feature a heavy base, oversized opening, embossed art and the
Facundo signature. "The collection is a tribute to Bacardi
founder Don Facundo Bacardi Masso, and his relentless pursuit
of producing rums of unsurpassed quality and reﬁnement,"
explains a Bacardi representative.
Duffy & Partners' (www.duffy.com) team of creatives, including Alan Leusink, associate creative director, set out to design
primary packaging, secondary packaging and the naming of
each product for the limited release of ﬁne-aged sipping rums
for the Facundo Rum Collection, sourced from the Bacardi family's private rum reserves. Neo, Eximo, Exquisito and Paraiso, each
feature a unique personality.
"It was quite a project, because not only was it a brand
expression, but it was a line of four offerings inside a brand
expression. We really had to dissect each one at a time and create a family around it." says Leusink.

SEPTEMBER 2014

ademon Estate Distillery of northern Ireland
introduces a craft gin to the spirits market.
Founded by husband and wife team, David
and Fiona Boyd-Armstrong, the distillery is situated
on the couple's historic family estate, which provides
great inspiration, "We discovered that the direct
translation of Crossgar (the location of the distillery)
was a Chrois Ghearr, meaning 'the short cross',"
recalls David and Fiona Boyd-Armstrong. Appropriately dubbing the creation ShortCross Gin, the BoydArmstrongs paired up with Paperjam Design (www.
paperjamdesign.com) to bring the brand to life.
Further research of the historical contexts of the
ShortCross name led to the discovery of an English
coin widely used in the 10th century. "We felt compelled to use this graphic element in our design,"
continues the Boyd-Armstrong. An original coin was
sourced, and high-resolution scans were taken to
incorporate the coin design into the gin's branding
and package design. "Our design is all about
research, and that's what I tell all of
our clients. The worst thing that
any designer can do is sit in front
of their computer." states Paul
Malone, director at Paperjam.

Package Design - September 2014

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