Package Design - November/December 2014 - 28

Thirst
for
Change

Green20 makes a splash with a
bottled beverage option that's
healthy for people and the planet.
By Linda LomBri

W

hat do you do
when you're a smart, innovative problem solver
who cares passionately for health, fitness and
the environment? If you're entrepreneur Frank
DiTucci, you start a company, Green2O, to market natural alkaline spring water in eco-conscious plastic bottles.
Intent on making a splash with his new
niche product, DiTucci made finding the right
environmentally friendly bottle a vital component in the company's product development. "I
wanted to create a 'wonder' bottle that would
not add to the planet's accumulation of discarded bottles," says DiTucci. "I explored cornbased plastic bottles, but found them to be
expensive, brittle, and not easily degradable or
recyclable."

28

NOVEMBER/DECEMBER 2014

The vertical logo and
flash of green pop out
from the product's
translucent label

According to DiTucci, organic material additives accelerate the plastic degradation of Green2O's 500-mL PET bullet-style bottle in typical
landfill conditions. These additives meet food
content regulations for safety from the Food &
Drug Administration (FDA) and the European
Union (EU), he explains, and third-party testing
using ASTM methods have confirmed that the
bottle is 32.7% biodegradable within 10 months
in simulated landfill conditions.
The right cap closure was also an important
consideration. DiTucci found a recyclable PP
cap that is eco-conscious, secure and cost-effective. "Frank was the first customer to ask for a
biodegradable cap," says Tyler Wantuch, CSI
customer support specialist. Our R&D people
tested the additive used in his bottles, and pre-

liminary results found that it worked well." The
tamper-resistant Aqua-Lok 26-mm cap from
Closure Systems International (CSI) is designed
specifically for water bottles, and it's available in
a hue that matched the brand's vivid green
dress color.
dynamiC dUo
DiTucci enlisted the expertise of two marketing
and design firms to develop the brand strategy
and business model for his start-up company:
Zack Group LLC and MetaBrand Corp.
"We worked closely with Frank to create a
strong brand identity with a solid logo and color
palette as well as a dynamic label design," says
Steven Wright, vice president and managing
director for Zack Group. "We started with a



Package Design - November/December 2014

Table of Contents for the Digital Edition of Package Design - November/December 2014

Package Design - November/December 2014
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Cultivating Creativity
Thirst for Change
Designing Holiday Packaging
Multi-Platform Performer
The Digital Shift
Design Tech Products
Product Focus
Index of Advertisers
Field Notes
Package Design - November/December 2014 - Intro
Package Design - November/December 2014 - BB1
Package Design - November/December 2014 - BB2
Package Design - November/December 2014 - CW1
Package Design - November/December 2014 - CW2
Package Design - November/December 2014 - Package Design - November/December 2014
Package Design - November/December 2014 - Cover2
Package Design - November/December 2014 - 1
Package Design - November/December 2014 - Table of Contents
Package Design - November/December 2014 - 3
Package Design - November/December 2014 - Editor’s Letter
Package Design - November/December 2014 - 5
Package Design - November/December 2014 - 6
Package Design - November/December 2014 - 7
Package Design - November/December 2014 - Front Panel
Package Design - November/December 2014 - 9
Package Design - November/December 2014 - 10
Package Design - November/December 2014 - 11
Package Design - November/December 2014 - 12
Package Design - November/December 2014 - 13
Package Design - November/December 2014 - Snapshots
Package Design - November/December 2014 - 15
Package Design - November/December 2014 - 16
Package Design - November/December 2014 - 17
Package Design - November/December 2014 - 18
Package Design - November/December 2014 - 19
Package Design - November/December 2014 - Cultivating Creativity
Package Design - November/December 2014 - 21
Package Design - November/December 2014 - 22
Package Design - November/December 2014 - 23
Package Design - November/December 2014 - 24
Package Design - November/December 2014 - 25
Package Design - November/December 2014 - 26
Package Design - November/December 2014 - 27
Package Design - November/December 2014 - Thirst for Change
Package Design - November/December 2014 - 29
Package Design - November/December 2014 - 30
Package Design - November/December 2014 - 31
Package Design - November/December 2014 - Designing Holiday Packaging
Package Design - November/December 2014 - 33
Package Design - November/December 2014 - 34
Package Design - November/December 2014 - 35
Package Design - November/December 2014 - 36
Package Design - November/December 2014 - 37
Package Design - November/December 2014 - Multi-Platform Performer
Package Design - November/December 2014 - 39
Package Design - November/December 2014 - 40
Package Design - November/December 2014 - 41
Package Design - November/December 2014 - The Digital Shift
Package Design - November/December 2014 - 43
Package Design - November/December 2014 - 44
Package Design - November/December 2014 - Design Tech Products
Package Design - November/December 2014 - 46
Package Design - November/December 2014 - 47
Package Design - November/December 2014 - 48
Package Design - November/December 2014 - 49
Package Design - November/December 2014 - 50
Package Design - November/December 2014 - 51
Package Design - November/December 2014 - 52
Package Design - November/December 2014 - 53
Package Design - November/December 2014 - 54
Package Design - November/December 2014 - 55
Package Design - November/December 2014 - Product Focus
Package Design - November/December 2014 - 57
Package Design - November/December 2014 - Index of Advertisers
Package Design - November/December 2014 - 59
Package Design - November/December 2014 - Field Notes
Package Design - November/December 2014 - Cover3
Package Design - November/December 2014 - Cover4
https://www.nxtbookmedia.com