Package Design - January/February 2015 - 11

snap

SHOTS

Tech-first Look

Design highlights nicotine vapor
system's innovation.

F

or the launch of its Logic Pro Advanced
Vapor Systems, electronic cigarette company Logic Technology choose a color
scheme, print effects and background graphics that
emphasize what the company says is ﬁrst-of-its kind
e-vaporizing technology. Logic Pro Advanced Vapor
Systems are designed with high-quality metals and
work in conjunction with a pre-ﬁlled, vacuumsealed Logic Pro eLiquid capsules that are engineered to provide both a heightened level of taste
and consistency.
"Our primary marketing and design objective
was to have an effective and responsible
communication to
adult smokers about
our new technology
and our products,"
Miguel Martin,
president of Logic
Technology, says."
My favorite part of
the design is that
the packaging
embodies the
product-premium
and high-quality,
an extension of the
product itself. Each
year, adult consumers spend hundreds
of millions of dollars
purchasing e-cigarette liquid online,
with no guarantee
as to its quality, consistency or taste,
and waste thousands more on product that spills unused
from their traditional
open-tank vaporizers."

Indulgent
Keepsakes

Stylish tins provide enjoyment
long after the tea is gone.

T

he Hain Celestial Group Inc. has released three
indulgent new teas packaged in novel keepsake gift tins. The Celestial Seasonings' offering hit Target store shelves in January and comprises
three new varieties, Red Velvet Rooibos Tea, Strawberry Champagne Black Tea and Chocolate Caramel
Herbal Tea, available exclusively at the retailer.
"These beautiful keepsake tins are a celebration of
the Celestial Seasonings tradition of creating inspiring tea boxes that match the goodness found inside,"
says Jennifer Stolte, senior director of marketing at
Celestial Seasonings Inc. "They're a great gift-giving
idea for family and friends for Valentine's Day or any
special occasion."

PACKAGEDESIGNMAG.COM

11

Package Design - January/February 2015

Table of Contents for the Digital Edition of Package Design - January/February 2015

Package Design - January/February 2015
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Real World Academy
Clear Vision
Delivering Design ROI
Male Call
Branding 4.0
Product Focus: Experiential Packaging
Index of Advertisers
Field Notes: Premium for Plastic
Package Design - January/February 2015 - Intro
Package Design - January/February 2015 - BB1
Package Design - January/February 2015 - BB2
Package Design - January/February 2015 - Package Design - January/February 2015
Package Design - January/February 2015 - Cover2
Package Design - January/February 2015 - 1
Package Design - January/February 2015 - Table of Contents
Package Design - January/February 2015 - 3
Package Design - January/February 2015 - Editor’s Letter
Package Design - January/February 2015 - 5
Package Design - January/February 2015 - Front Panel
Package Design - January/February 2015 - 7
Package Design - January/February 2015 - 8
Package Design - January/February 2015 - 9
Package Design - January/February 2015 - 10
Package Design - January/February 2015 - Snapshots
Package Design - January/February 2015 - 12
Package Design - January/February 2015 - Real World Academy
Package Design - January/February 2015 - 14
Package Design - January/February 2015 - 15
Package Design - January/February 2015 - 16
Package Design - January/February 2015 - 17
Package Design - January/February 2015 - 18
Package Design - January/February 2015 - 19
Package Design - January/February 2015 - 20
Package Design - January/February 2015 - 21
Package Design - January/February 2015 - 22
Package Design - January/February 2015 - 23
Package Design - January/February 2015 - 24
Package Design - January/February 2015 - 25
Package Design - January/February 2015 - 26
Package Design - January/February 2015 - 27
Package Design - January/February 2015 - 28
Package Design - January/February 2015 - 29
Package Design - January/February 2015 - 30
Package Design - January/February 2015 - 31
Package Design - January/February 2015 - Clear Vision
Package Design - January/February 2015 - 33
Package Design - January/February 2015 - 34
Package Design - January/February 2015 - 35
Package Design - January/February 2015 - Delivering Design ROI
Package Design - January/February 2015 - 37
Package Design - January/February 2015 - 38
Package Design - January/February 2015 - 39
Package Design - January/February 2015 - 40
Package Design - January/February 2015 - 41
Package Design - January/February 2015 - 42
Package Design - January/February 2015 - 43
Package Design - January/February 2015 - Male Call
Package Design - January/February 2015 - 45
Package Design - January/February 2015 - 46
Package Design - January/February 2015 - 47
Package Design - January/February 2015 - 48
Package Design - January/February 2015 - 49
Package Design - January/February 2015 - Branding 4.0
Package Design - January/February 2015 - 51
Package Design - January/February 2015 - 52
Package Design - January/February 2015 - 53
Package Design - January/February 2015 - 54
Package Design - January/February 2015 - 55
Package Design - January/February 2015 - Product Focus: Experiential Packaging
Package Design - January/February 2015 - 57
Package Design - January/February 2015 - 58
Package Design - January/February 2015 - Index of Advertisers
Package Design - January/February 2015 - Field Notes: Premium for Plastic
Package Design - January/February 2015 - Cover3
Package Design - January/February 2015 - Cover4
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