Package Design - January/February 2015 - 32

CLEAR
Holistic product and package design process delivers a tiny camera with big impact.

ll I want is a photo
in my wallet. A
small remembrance of something more
solid. All I
want is a picture of you."
Oh, how the
world has
changed since Debbie Harry
sang those lyrics in the song, "Picture
This," in 1978.
With the advent of digital photography, people now usually take pictures on small elec-

32

JANUARY/FEBRUARY 2015

tronic devices, transfer them to a computer and
sometimes print them out. Pictures typically
aren't snapshots in one's wallet, but rather
caught for posterity in the "photo library" of
one's cellphone, which also often doubles as a
camera to capture a moment in time. But many
consumers are returning to standalone cameras
in search of a device rugged enough to document their very active lives.
Enter sports cameras such as the Polaroid
Cube. With less than a year on the market, the
Polaroid Cube digital camera aims to be a
standout in the market and on consumer
shelves. Priced competitively at $99 as an alternative to more expensive GoPro models, the

Polaroid Cube is shaped just as its name, as anyone seeing the clear package can tell.
What's especially unusual about the Polaroid Cube is that the same creative team at the
Ammunition Group, not only designed its packaging; the design studio also created the rubberized, water-proof camera.
Ammunition had a blank slate to holistically
design and package a digital camera that could
live up to the iconic brand name, first introduced in 1943. Polaroid isn't a manufacturer any
longer; its digital instant, action and IP security
camera product lines are now made and distributed by C&A Marketing, an authorized Polaroid
licensee.



Package Design - January/February 2015

Table of Contents for the Digital Edition of Package Design - January/February 2015

Package Design - January/February 2015
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Real World Academy
Clear Vision
Delivering Design ROI
Male Call
Branding 4.0
Product Focus: Experiential Packaging
Index of Advertisers
Field Notes: Premium for Plastic
Package Design - January/February 2015 - Intro
Package Design - January/February 2015 - BB1
Package Design - January/February 2015 - BB2
Package Design - January/February 2015 - Package Design - January/February 2015
Package Design - January/February 2015 - Cover2
Package Design - January/February 2015 - 1
Package Design - January/February 2015 - Table of Contents
Package Design - January/February 2015 - 3
Package Design - January/February 2015 - Editor’s Letter
Package Design - January/February 2015 - 5
Package Design - January/February 2015 - Front Panel
Package Design - January/February 2015 - 7
Package Design - January/February 2015 - 8
Package Design - January/February 2015 - 9
Package Design - January/February 2015 - 10
Package Design - January/February 2015 - Snapshots
Package Design - January/February 2015 - 12
Package Design - January/February 2015 - Real World Academy
Package Design - January/February 2015 - 14
Package Design - January/February 2015 - 15
Package Design - January/February 2015 - 16
Package Design - January/February 2015 - 17
Package Design - January/February 2015 - 18
Package Design - January/February 2015 - 19
Package Design - January/February 2015 - 20
Package Design - January/February 2015 - 21
Package Design - January/February 2015 - 22
Package Design - January/February 2015 - 23
Package Design - January/February 2015 - 24
Package Design - January/February 2015 - 25
Package Design - January/February 2015 - 26
Package Design - January/February 2015 - 27
Package Design - January/February 2015 - 28
Package Design - January/February 2015 - 29
Package Design - January/February 2015 - 30
Package Design - January/February 2015 - 31
Package Design - January/February 2015 - Clear Vision
Package Design - January/February 2015 - 33
Package Design - January/February 2015 - 34
Package Design - January/February 2015 - 35
Package Design - January/February 2015 - Delivering Design ROI
Package Design - January/February 2015 - 37
Package Design - January/February 2015 - 38
Package Design - January/February 2015 - 39
Package Design - January/February 2015 - 40
Package Design - January/February 2015 - 41
Package Design - January/February 2015 - 42
Package Design - January/February 2015 - 43
Package Design - January/February 2015 - Male Call
Package Design - January/February 2015 - 45
Package Design - January/February 2015 - 46
Package Design - January/February 2015 - 47
Package Design - January/February 2015 - 48
Package Design - January/February 2015 - 49
Package Design - January/February 2015 - Branding 4.0
Package Design - January/February 2015 - 51
Package Design - January/February 2015 - 52
Package Design - January/February 2015 - 53
Package Design - January/February 2015 - 54
Package Design - January/February 2015 - 55
Package Design - January/February 2015 - Product Focus: Experiential Packaging
Package Design - January/February 2015 - 57
Package Design - January/February 2015 - 58
Package Design - January/February 2015 - Index of Advertisers
Package Design - January/February 2015 - Field Notes: Premium for Plastic
Package Design - January/February 2015 - Cover3
Package Design - January/February 2015 - Cover4
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