Cut Above the Rest A laser-cut, geometric label helps a craft gin brand make a dynamic debut. B y J e f f F f l e i s c h e r or its first gin, Koval Distillery needed to retain the brand equity built with the package designs for its other spirits but have the gin represent the complexity of the spirit and stand out in the category. Working with its longtime partner Dando Projects, which designed packaging for the distillery's whiskey, liqueurs and vodka, Koval Distillery wanted to leverage consumer and retailer feedback, which was positive, from the release of its other spirits in the design of the package and the product. ▸ continued on page 22 20 MARCH 2015