Package Design - March 2015 - 6

front

PA N E L

Dazzling
Effects

Show offers
inside look at
the converting
industry.

T
Summer Beauty

Fast-growing Cosmoprof show returns to help beauty brands
accelerate innovation, build revenue and create connections.

osmoprof North America (CPNA), named
one of Trade Show News Network's 25 Fastest-Growing Trade Shows, will take place
July 12 to 14, 2015 at the Mandalay Bay Convention
Center in Las Vegas. The tradeshow expects more
than 900 exhibitors this year, encompassing all sectors of beauty, including nail, beauty, skincare, hair,
spa and packaging.
The show has partnered with The Professional
Beauty Association (PBA) to bring businessman
and TV personality Mark Cuban to the show for a
second consecutive year during PBA Beauty Week
hosted by CPNA.
"Mark is a passionate businessman with a massive amount of success. yet he remains an
approachable and genuine advocate for all entrepreneurs," says Scott Buchanan, chairman of PBA.
"We're pleased to present business owners with a
glimpse into the mind of a leading entrepreneur
and know that the takeaway for all attendees will
serve as an invaluable tool as they continue to write
their brand stories."
Daniela Ciocan, marketing director, CPNA, adds,
"We're thrilled to have Mark on board and can't wait
to unveil how his participation will change the
game for Cosmoprof North America and PBA
Beauty Week.

MARCH 2015

Discover Beauty will also be back for its 9th edition. Discover Beauty is designed with a department store-like presentation that showcases
companies big on creativity yet smaller in size.
While the Discover Beauty lounge is open to all
attendees of the three-day event, semi-private conference spaces allow each brand to form key relationships during pre-scheduled exploratory
meetings with target retailers. Discover Beauty by
CPNA has helped facilitate one-to-one introductions of innovative brands to forward-thinking
retailers, such as Amazon, CO Bigelow, HSN, Look
Boutique Walgreens, Urban Outfitters and more.
The CPNA team handpicks participants for Discover Beauty; not all new brands qualify for participation. Last year's program welcomed 14
up-and-coming brands from around the world:
eight from the U.S., one from Ireland, one from New
Zealand, one from Italy, one from Germany and one
from France. CPNA reports that more than half of
the brands have gained new retailers, including
Sephora and Duane Reade Look, as a direct result of
the show.
More information can be found and
show tickets can be purchased online at
www.cosmoprofnorthamerica.com or
www.probeauty.org/beautyweek.

he 2015 IADD·FSEA
Odyssey will arrive at
the Schaumburg
Convention Center, a state-ofthe-art conference facility
northwest of Chicago, May 13
to 15, 2015. Nearly 40 pieces of
machinery demonstrating new
technology trends, 20 Techshop
and classroom sessions, and
hundreds of converting experts
will showcase and explore
products and services for
diemaking/diecutting, foil
stamping and other effects for
folding cartons, corrugated and
specialty industries. To find out
more or to register for the show,
visit www.odysseyexpo.org. The
2015 IADD·FSEA Odyssey is
sponsored by the International
Association of Diecutting and
Diemaking (IADD) and the Foil
& Specialty Effects Association
(FSEA).

We Goofed
In the last issue of Package
Design, we accidentally photographed a bag of M&Ms candies
along with a collection of work
by Jon Denham in his home.
That package design was used
with a picture of him in the article. Denham notified us to set
the record straight. He's a fan of
M&M's but didn't work on the
package design.

Package Design - March 2015

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