Package Design - June/July 2015 - (Page 50)

A C T I V E & S M A R T PA C K A G I N G product FOCUS Interactive Packaging Technology DirectLink incorporates NFC technology to send messages from a label to a consumer's smartphone. Avery Dennison says its DirectLink technology can be used as an anti-counterfeiting measure to help users confirm a product's authenticity. DirectLink can also let brands share content such as videos, user manuals, surveys or coupons. RFID-enabled Packaging New Sunshine battled product diversion for more than 10 years. Third parties resold the product in unauthorized channels, undercutting salon prices. Its Designer Skin products are meant to be sold only through authorized distributors and professional salons. WS Packaging Group developed a full chain-of-custody solution using RFID technology. Auto-closing Pouch Zip-Pak PresSure-Lok is designed to be a space-saving flexible replacement for blow-molded containers, is an all-inone, controlled product dispensing system. This resealable packaging solution combines one-handed functionality with a unique auto-reclosing feature. Requiring far less materials than rigid packaging, PresSure-Lok can be an option for ecominded personal care brands, with products such as shampoos, conditioners, mouthwash and lotions. 50 JUNE/JULY 2015

Table of Contents for the Digital Edition of Package Design - June/July 2015

Package Design - June/July 2015
Table of Contents
Editor's Letter
Front Panel
Package Design Matters Series: John Hal
Makeover Challenge Concepts Revealed
Rebranding Brews Sales
Debate & Discuss: Building, Supporting and Managing Creative Teams
Product Focus: Active & Smart Packaging
Index of Advertisers
Field Notes

Package Design - June/July 2015