Package Design - June/July 2015 - (Page Cover1)

u Ballast Point Brewery's redesign boosts the company's bottom line while creating craft beer packaging that resonates with consumers and strengthens the brand's marketing. u Product focus on smart and active packaging explores technologies that expand the boundaries of design by allowing greater interactivity for consumers. E L E VAT I N G T H E C O L L A B O R AT I V E D E S I G N P R O C E S S JUNE/JULY 2015 The Right Ingredients Goose Island's founder John Hall talks about brewing up great creative environments PACKAGEDESIGNMAG.COM http://www.PACKAGEDESIGNMAG.COM

Table of Contents for the Digital Edition of Package Design - June/July 2015

Package Design - June/July 2015
Table of Contents
Editor's Letter
Front Panel
Package Design Matters Series: John Hal
Makeover Challenge Concepts Revealed
Rebranding Brews Sales
Debate & Discuss: Building, Supporting and Managing Creative Teams
Product Focus: Active & Smart Packaging
Index of Advertisers
Field Notes

Package Design - June/July 2015