Package Design - March 2016 - (Page 2)

TA B L E O F C O N T E N T S MARCH 2016 VOL. 14 NO.2 18 Spirited Performance 18 A BY RUTH WYATT One craft vodka's journey from farm shop listing to the Queen of England's favorite grocery store. of Engagement 57 Patterns BY JEREMY DAVIES on the cover features Package redesign unlocks beverage brand's key to premium markets. PACKAGE DESIGN MATTERS SERIES: CEO's Big Personality Is Transforming the Everyday Scottish soft drink brand uses digital printing to build consumer engagement and further solidify its position as a market leader. BY LINDA CASEY Hello Product's CEO, Craig Dubitsky is on a mission to bring the personal back into personal care. & Discuss: 62 Debate Driving breakthrough innovation BY LINDA CASEY departments A preview of a roundtable discussion to come about how teams can continuously deliver breakthrough innovation and the evolving role of innovation. 2 4 EDITOR'S LETTER 6 FRONT PANEL 8 SNAPSHOTS BY KATIE GRAVELY Emphasizing creative packaging in the beverage category. MARCH 2016 11 64 PRODUCT FOCUS: Cartons and Paperboard 68 FIELD NOTES: PARTY-READY PACKAGE AB InBev splashes into the ready-to-drink cocktail market with product line extension. Do Package Design readers think Splash's visual identity and structure choice serves the Lime-A-Rita brand well and conveys the brand promise well? 45 SPONSORED SECTION: AGENCIES TO WATCH 67 INDEX OF ADVERTISERS

Table of Contents for the Digital Edition of Package Design - March 2016

Package Design - March 2016
Contents
Editor’s Letter
Front Panel
Snapshots
Package Design Matters Series
A Spirited Performance
Patterns of Engagement
Debate & Discuss: Driving Breakthrough Innovation
Product Focus
Field Notes: Party-Ready Package
Sponsored Section: Agencies to Watch

Package Design - March 2016

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