Package Design - March 2016 - (Page 6)
F R O N T PA N E L
Research and insights from the world of design
The number of ready-to-eat snacking occasions boomers have every year.
illennials might get the lionshare
of marketers' attention, but when
it comes to snacking-which is all
the rage in the food industry-it's boomers
who shine, finds The NPD Group (www.npd.
com), a leading global information company.
Boomers eat ready-to-eat snack food 20%
more often than millennials do, according to
NPD's daily tracking of U.S. consumers snacking habits.
While millennials overtook boomers in
population number in 2015, both generational
groups are large and it's the size of the prize
that appeals to snack manufacturers. In terms
of snack eating occasions, the size of the prize
is substantial. Based on NPD's snacking
research, annual eating occasions of ready-toeat snacks per Boomer are about 1200, or a
total of 90.4 billion snack eating occasions,
and there are about 1,000 snack eating occasions for each Millennial or a total of 83.1 billion snack eatings.
The reasons why each of these generational
groups snack are as different as their ages.
Millennials reach for what is often a grab-and-
go snack because they're hungry. Boomers
snack because they don't want to prepare a big
meal and eat alone more often than other age
groups. Both groups choose snacks based on
taste and craving.
Millennials are aligned when it comes to
the types of ready-to-eat snack foods consumed. Fruit, chocolate candy/candy bars, and
potato chips rank as the top three snack picks
for both. Boomers and millennials take different paths after the top three with boomers
reaching for nuts and yogurt and millennials
ens Müller, brings together approximately 6,000 trademarks, focused on
the period 1940 to 1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail
giants, airlines to art galleries, the sweeping survey is organized into three
design-orientated chapters: Geometric, Effect and Typographic. Each chapter
of this Taschen (www.taschen.com) title, Logo Modernism, is then subdivided
into form and style led sections such as alphabet, overlay, dots and squares.
The book's introduction looks at the history of logos. The publication includes
an essay by R. Roger Remington on modernism and graphic design. Eight designer
profiles and eight instructive case studies are also included, with a detailed look at
the life and work of such luminaries as Paul Rand, Yusaku Kamekura and Anton
Stankowski, and at such significant projects as Fiat, The Daiei Inc. and the Mexico
Olympic Games of 1968. l
for the tortilla chips and cookies.
Although boomers hold the top score over
millennials in ready-to-eat snack food eatings, they don't come close to kids when it
comes to the amount of snack foods consumed. Kids, ages 2 to 17, consume an average
of 1,500 snack foods per year, an above average amount compared to other age groups.
Healthier snack foods rank highest with kids,
particularly with kids 2 to 5, ages where parents primarily control what they're eating. Sweet and savory snacks start to creep up
in rank with older kids.
"Our snacking research shows us that all
snackers are not alike. Motivations, snack food
choice, and when and where to snack differs
among age groups," says Darren Seifer, NPD
food and beverage industry analyst and author
of the company's Snacking in America study.
"Everyone gets it that as a nation we like snack
foods but the key for food manufacturers is to
find the nuances in snacking behaviors in
order to differentiate a brand or find a white
Table of Contents for the Digital Edition of Package Design - March 2016
Package Design - March 2016
Package Design Matters Series
A Spirited Performance
Patterns of Engagement
Debate & Discuss: Driving Breakthrough Innovation
Field Notes: Party-Ready Package
Sponsored Section: Agencies to Watch
Package Design - March 2016