Package Design - March 2016 - (Page 6)

F R O N T PA N E L Research and insights from the world of design 90.4 Billion The number of ready-to-eat snacking occasions boomers have every year. M illennials might get the lionshare of marketers' attention, but when it comes to snacking-which is all the rage in the food industry-it's boomers who shine, finds The NPD Group (www.npd. com), a leading global information company. Boomers eat ready-to-eat snack food 20% more often than millennials do, according to NPD's daily tracking of U.S. consumers snacking habits. While millennials overtook boomers in population number in 2015, both generational groups are large and it's the size of the prize that appeals to snack manufacturers.  In terms of snack eating occasions, the size of the prize is substantial. Based on NPD's snacking research, annual eating occasions of ready-toeat snacks per Boomer are about 1200, or a total of 90.4 billion snack eating occasions, and there are about 1,000 snack eating occasions for each Millennial or a total of 83.1 billion snack eatings. The reasons why each of these generational groups snack are as different as their ages.  Millennials reach for what is often a grab-and- go snack because they're hungry. Boomers snack because they don't want to prepare a big meal and eat alone more often than other age groups. Both groups choose snacks based on taste and craving. Millennials are aligned when it comes to the types of ready-to-eat snack foods consumed. Fruit, chocolate candy/candy bars, and potato chips rank as the top three snack picks for both. Boomers and millennials take different paths after the top three with boomers reaching for nuts and yogurt and millennials Books Logo Modernism J ens Müller, brings together approximately 6,000 trademarks, focused on the period 1940 to 1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect and Typographic. Each chapter of this Taschen (www.taschen.com) title, Logo Modernism, is then subdivided into form and style led sections such as alphabet, overlay, dots and squares. The book's introduction looks at the history of logos. The publication includes an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc. and the Mexico Olympic Games of 1968. l 6 MARCH 2016 for the tortilla chips and cookies. Although boomers hold the top score over millennials in ready-to-eat snack food eatings, they don't come close to kids when it comes to the amount of snack foods consumed. Kids, ages 2 to 17, consume an average of 1,500 snack foods per year, an above average amount compared to other age groups. Healthier snack foods rank highest with kids, particularly with kids 2 to 5, ages where parents primarily control what they're eating.  Sweet and savory snacks start to creep up in rank with older kids. "Our snacking research shows us that all snackers are not alike. Motivations, snack food choice, and when and where to snack differs among age groups," says Darren Seifer, NPD food and beverage industry analyst and author of the company's Snacking in America study. "Everyone gets it that as a nation we like snack foods but the key for food manufacturers is to find the nuances in snacking behaviors in order to differentiate a brand or find a white space opportunity." http://www.npd.com http://www.npd.com http://www.taschen.com

Table of Contents for the Digital Edition of Package Design - March 2016

Package Design - March 2016
Contents
Editor’s Letter
Front Panel
Snapshots
Package Design Matters Series
A Spirited Performance
Patterns of Engagement
Debate & Discuss: Driving Breakthrough Innovation
Product Focus
Field Notes: Party-Ready Package
Sponsored Section: Agencies to Watch

Package Design - March 2016

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