Signs of the Times - April 2012 - (Page 28)
STRICTLY ELECTRIC
By Bill Lockett
Bill Lockett is president of Cima Network (Chalfont, PA), a sign-design and project-management firm.
Time for a Facelift
Signage revitalizes an aging mall.
Madison Marquette, a operator leading investor, developer and
of retail and mixed-use real estate, acquired Media, PA’s Granite Run Mall in April 2011. Madison Marquette has gained a reputation for transforming obsolete real estate into vibrant, dynamic retail destinations that convey a real sense of place. The property’s previous owners were fighting a losing battle with a newer local mall, and vacancies had increased. Madison Marquette needed to stabilize the mall by leasing vacant space and improving Granite Run’s infrastructure and operational efficiencies. Although the mall had declined prior to Madison Marquette’s take-
over, Granite Run, founded in 1974, was still regarded as a community cornerstone strategically positioned within Philadelphia’s well-to-do, western suburbs. Madison Marquette, the mall’s remaining tenants and community leaders united in the task to refurbish this local icon. If Madison Marquette ‘s formula proved successful, store occupancy would swell, and customers would return. A beautiful friendship Having recently completed a successful partnership in developing new
signage for Madison Marquette’s Glen Eagle Square in Glen Mills, PA, Cima Network Inc. was eager to undertake this project. Mark Lockett, our business-development manager; Keith Denny, our senior designer and co-owner, and I met with Madison Marquette’s GM, Bill Leppert; marketing director Aubrey Proud; and operations manager Ken Lupold, who supervised Granite Run’s upgrade. From the beginning, they obviously regarded signage as critical to the mall’s success. Based in nearby
(Above) Built in 1974, the Granite Run Mall had seen a decline in business and a rise in tenant vacancies under its previous management. (Right) Madison Marquette, the mall’s new owner, hired Cima Network (Chalfont, PA) to design a revitalized sign program. K&S Concepts (Lansdale, PA) fabri-cated the program. 28 SIGNS OF THE TIMES / APRIL 2012 / www.signweb.com
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - April 2012
Signs of the Times - April 2012
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Technology Review
Software Update
Sign Museum News
New Products
Times Square Update
That Sign is Fine (Art?)
Victory at Yorktown
Temporary, with Permanent Appeal
The Value of Signs
Anatomy of an M&A Failure
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - April 2012
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