Signs of the Times - August 2012 - (Page 24)
STRICTLY ELECTRIC
By Shannon Baumgartner
Shannon Baumgartner is sales and program manager for Golden Gate Sign Co. (Oakland).
Quite a Clambake
Golden Gate Sign creates a classic sign for a San Francisco landmark.
The number of unique projects we’ve encountered serving the Bay
Area keeps our work interesting. There are many creative, talented professionals and entrepreneurs in our area who challenge us to push the creative envelope with our signs. The Dal Bozzo family, longtime clients who operate eight San Francisco restaurants, had recently purchased The Old Clam House on San Francisco’s Bayshore Blvd. Built in 1861, The Old Clam House holds the proud distinction of being San Francisco’s oldest restaurant. It was even spared during the city’s horrific 1906 earthquake and fire; firefighters contained the blaze just before it would’ve engulfed the restaurant. Although The Old Clam House enjoyed the status of a celebrated, local landmark, its previous sign was, frankly, lacking personality. The Dal Bozzos wanted a new sign to convey the restaurant’s historic character. However, instead of ordering a sleek, ultra-modern sign, they wanted a sign that appeared slightly aged and indicative of the restaurant’s history. “As though it’s always belonged here,” they said.
Golden Gate Sign Co. (Oakland) fabricated a new blade sign for The Old Clam House, which is San Francisco’s longest continually operating restaurant. The Dal Bozzo family, which owns the restaurant, wanted a period sign that hearkens back to the 1950s.
During our first onsite meeting with the Dal Bozzos, I listened closely to their design intent. I surveyed several photos they provided of vintage San Francisco
signs that indicated their wishes. They wanted a small, classic blade sign reflective of the mid-20th Century: with exposed neon, a radius-corner, green cabinet, classic
(Left) Baumgartner brainstormed the sign’s concept through a series of pencil-and-paper sketches. (Top) Golden Gate’s designers developed the concept via PDFs created via Corel’s WordPerfect Office X6. 24 SIGNS OF THE TIMES / AUGUST 2012 / www.signweb.com
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Table of Contents for the Digital Edition of Signs of the Times - August 2012
Signs of the Times - August 2012
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
New Products
The Value of Signs
Casino and Gaming Signage
A Commercial-Sign Company Snapshot
Business is Blowing Up
Built to Last
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - August 2012
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