Signs of the Times - October 2012 - (Page 12)
ST UPDATE
Burying Sign Opposition
News for a broader perspective
Problems with bureaucrats, who, at best, don’t understand the benefits of signage – or, at worst, seek to write sign codes that diminish or eliminate signs – extend beyond the U.S. Just ask Shaun O’Neill, president of the Te Aroha Business Assn. (TEBA), which promotes the interests of 46 enterprises in the namesake New Zealand town with approximately 4,000 inhabitants. The town is near the region’s hot, soda-water springs, and the world’s only thermal, soda-water geyser. Restaurants, spas and shops have sprouted in the community as Te Aroha attempts to generate a tourist economy. Thus, O’Neill and other Te Aroha officials have repeatedly lobbied the New Zealand Transit Authority (NZTA) to install a large, directional sign at the roundabout that connects state highways to the route to Te Aroha. The town is approximately 10 miles from the highway, so a conspicuous highway sign is essential. O’Neill said the NZTA has cited such arbitrary reasons as too large of a sign, lack of proximity to the highway, or the lack of an historic-site designation (O’Neill countered the last point by stating that New Zealand’s Historic Places Trust supported the sign application). Taking their case to his community, O’Neill and
TEBA have started a petition and produced a series of signs that cleverly state their opinions about the NZTA. The top part of the signs convey messages that allude to local tourist attractions, and the lower portion says “Bureaucratic Nonsense” and points downward with a “6 ft.” notation (e.g., kill the nonsense and bury it six feet under). As of August 16, the petition had received more than 3,000 signatures, with support from the district council’s mayor and the region’s parliamentary representative. O’Neill planned to present the document to NZTA Transport Minister Gerry Brownlee and Prime Minister John Key soon thereafter.
12 SIGNS OF THE TIMES / OCTOBER 2012 / www.signweb.com
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Table of Contents for the Digital Edition of Signs of the Times - October 2012
Sign of theTimes - October 2012
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
2012 Vehicle Graphics Contest
Entry-level Electronic Digital Signage
The Proposed ISA Reorganization Plan
Enter ST's 2013 Intl. Sign Contest
SGIA Expo 2012
The Value of Signs
Advertising Index
Editorially Speaking
Signs of the Times - October 2012
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