Signs of the Times - October 2012 - (Page 74)

CATEGORY 4: Promotional Vehicles FIRST PLACE Fabricator FastSigns #507 Culver City, CA (310) 390-8104 www.fastsigns.com/507 Designer Wunderman Advertising West Irvine, CA (949) 754-2000 www.wundermanwest.com Installer Thanh Pham Clients Event Connections/Burger King Seeking to diversify its branding beyond the Whopper®, Burger King and its partner vendor, Event Connections, planned a 30-van, nationwide fleet campaign to tout such new items as smoothies, salads and tortilla wraps. Wunderman Advertising composed the colorful artwork and submitted it to the shop as vector art, which FastSigns fine-tuned with Adobe Photoshop and Illustrator. The shop produced the 17-wrap fleet (another provider in Ohio handled an additional 13) on its HP Scitex XL1500 solvent-ink printer with 3M’s Controltac air-release media. After having prepped the surface with Klean Strip denatured alcohol and 3M’s Primer 94 adhesion-promoting body filler, shop installer Thanh Pham placed the wraps, which each measure 560 sq. ft., with 50-in.-tall, seamed vertical panels. To install these wraps over the course of four days, he finessed the material, which is protected by 3M’s 8518 glossy topcoat, with 3M Gold nylon and Kapco “half-moon” felt squeegees and a Benz-O-Matic hose torch to apply the film. 3M’s Roller L and G Force Products’ RollePro media rollers helped smooth the media into place. SECOND PLACE Fabricator AZ Pro Group Avondale, AZ (623) 907-8438 www.azprogroup.com Designers Bill Backus Jeff Jones Installers Jason Prenovost Jose Ortiz Phil Leyba Chris Gilliland Client Dairy Council of Arizona People probably associate a dairy farm with Arizona about as readily as they would associate a towering saguaro cactus with Wisconsin. Thus, the Dairy Council wanted to build recognition with colorful wraps that reflect local vegetation while associating it with moo juice. Backus and Jones developed the program with Adobe Creative Suite 5. The shop printed the wrap on its HP Scitex LX 800 latex-ink printer (Prenovost said the shop prefers latex-ink printing. The lack of out-gassing solvents prevents the material from becoming gummy, and the panels are ready to laminate straight off the printer) with 3M Controltac air-release media, and the shop’s 3M- and PDAA-certified installers completed the project as six, ½-in.-overlapped panels, with Lidco Teflon squeegees and Benz-O-Matic torches. Applied on a Ledco pressure laminator, 3M’s 8518 glossy overlaminate will help the wrap remain a moo-ving experience for years to come. 74 SIGNS OF THE TIMES / OCTOBER 2012 / www.signweb.com http://www.fastsigns.com/507 http://www.wundermanwest.com http://www.azprogroup.com http://www.signweb.com

Table of Contents for the Digital Edition of Signs of the Times - October 2012

Sign of theTimes - October 2012
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
2012 Vehicle Graphics Contest
Entry-level Electronic Digital Signage
The Proposed ISA Reorganization Plan
Enter ST's 2013 Intl. Sign Contest
SGIA Expo 2012
The Value of Signs
Advertising Index
Editorially Speaking

Signs of the Times - October 2012