Signs of the Times - April 2013 - (Page 16)
VINYL APPS
By Steve Aust
“These projects underscore how, like everything else in ‘Glitter Gulch,’
building and structural wraps adopt a big, bold persona.”
Bet on Vegas Wraps
Bigger is always better in Sin City.
The Intl. Signlevel at (ISA)year’s
energy
this
2013
Assn.
Sign
Expo, which takes place April 3-6
at the Mandalay Bay Convention
Center, should be extremely high.
Las Vegas’ non-stop atmosphere
creates excitement in its own right,
and a sold-out show floor – according
to ISA, 200,000 sq. ft. of exhibit
space has been sold, and those still
hoping to exhibit must now sign up
for a waiting list – should engender
tremendous optimism.
When the 20,000-plus attendees
and exhibitors have left the show
floor, they’ll undoubtedly look around
and be wowed by the abundance
of building and structural wraps.
They’ve been ubiquitous on the
Strip for several years, and codes
for downtown buildings – such as
the iconic Fremont Street – now
approve permanent building wraps
in “Old Vegas”.
These projects underscore how,
like everything else in “Glitter Gulch,”
building and structural wraps adopt
a big, bold persona.
D-Lightful
On Las Vegas’ Strip, Sin City moguls,
such as Wynn Resorts founder
16 SIGNS OF THE TIMES / APRIL 2013 / www.signweb.com
Steve Wynn and MGM Resorts CEO
Jim Murren, have long reaped the
benefits of brokering space on their
deluxe resorts with building-wrap
advertising. However, in 2012, city
codes in downtown Las Vegas,
where Fremont Street is located,
allowed only temporary building
wraps.
When Greg and Derek Stevens
purchased the property of Fitzgerald’s
casino from the estate of former
owner Don Barden, who died in
May 2011, they sought creative
ways to rebrand the casino, and
zeroed in on wraps as a solution.
Paying homage to Detroit, their
hometown (and Barden’s as well),
they rechristened the newly rebranded
casino “The D,” a common nickname for Motown.
“We thought about replacing the
rooftop sign, but we decided that
a wrap would be a more dynamic,
powerful way of presenting our
brand,” Greg said. “A wrap presented
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - April 2013
Signs of the Times - April 2013
Contents
ST Update
Cut Your Ink Costs
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
The 2013 International Sign Contest
Leasing Equipment
The ISA Sign Expo 2013 Preview
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - April 2013
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